Top 5 E-commerce Web Designing Trends in 2020

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6 Ways to Improve Landing Page Conversion Rates

Landing pages are an essential element of inbound marketing practices, having close association with conversions. If your landing pages are fully optimized and refined to improve every last element, then Companies can generate a significant number of leads.Whatever your business goals are, the purpose of landing pages remains unchanged and will do until the end of time - to convert. Ideally, you want every page on your website optimized for conversions, but landing pages need extra effort.Creating a landing page that can really convert, requires precise headlines, thoughtful offerings, and call to action. Your landing page deserves to be as close to perfect as possible, because often you've spent money on acquiring that traffic, be it through paid search or promoted posts. In order to quantify that investment, landing pages should be designed with a specific goal in mind to see some sort of a return.There's an art to creating high converting landing pages and even if you master that art you should try making these little improvements too. This will help your conversion rate climb. You don't even need to hit double figures to make this exercise a success - even a 2% improvement is likely to double the number of leads you're currently capturing.Here are six keys to boost your landing page conversions:Create a compelling openerEach sentence matters. But most importantly your opening sentence and closing sentence matter the most. Those are the ones you peg the reader with. Once you compose, read the first sentence of your landing page and analyze does it compel you to read on? If it doesn't, keep trying.Always deliver valueOnce a visitor lands on a page, the first thing they will notice is your headline and the Meta description. So grab the attention of your target audience with an irresistible copy and visual elements that will lure the reader in on the promise you made in your headline.Remove distractionsYour landing page is designed with one goal in mind. Anything that doesn't directly contribute to that goal is a distraction and should be avoided like pop-ups, flyovers, overly prominent share buttons, sidebars, etc.Mobile mattersYou already know the importance of optimizing your landing pages for mobile. The parallax background and autoplay video look might look good, while on display on a desktop. If it hinders the mobile experience, it has to be removed. The best landing pages are often the ones that are simple.Use directional cuesUsually, landing pages contain multiple elements including text, headers, photos, graphs, charts, and tables. To manage such elements effectively, you may also explore our guide on six tips to make a great dashboard UI for better design inspiration.. To make it clear where the reader's attention should turn next, use directional signifiers or even an image of a person pointing at the CTA. You'd be amazed how much directional cues can improve the flow and invite more readers to convert.Use awesome imagesPeople often browse web pages, but if there's an image that stands out, they'll be more inclined to slow down and stick around. So, you should abstain from using clichéd stock photography in favour of striking visuals.Whether your landing pages are performing exceptionally well, averagely, or poorly don't settle for what you've got. Keep on refining them, because for every percentage point your conversion rate jumps, your revenue jumps considerably more. Always optimize, test, refine, and repeat the process all over again. For more details, you can get in touch with our experts at [email protected] or call us at +91-98367-81929.   

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6 UI Design Tips to Take Your Website to New Height

One of the significant aspects of UI design is making the site clear and purposeful. You never want to use alien icons that people will avoid clicking on. The design must be easy to understand that evokes a clear purpose. It is better to stick to certain common icons like the hamburger icon for the menu, bell icons that indicate notification, and cart icons for shopping.The people, even if he is a layman must understand the meaning of all the elements you have used to frame the UI design and feel comfortable navigating through the page.Go for Simple and Consistent Page StructureConsistency across all the pages of the particular website is a pivotal thing in UI designing. The users prefer to navigate through the similarly structured pages as it is less confusing. Building simple structure and retaining consistency is vital because the users do not want to find a completely different page set up every time they click for the next page.This is especially applicable for the typography, and colours used on your site. Viewers will not appreciate the use of one font style and colour on the home page and a completely different style on another page on a website.Besides, you also need to use a simple design structure so that the visitors do not need to rummage the site for information. The design must be simple enough to find information easily. As a result, it will reduce the bounce rate and drive better results in your site.              Implement the UI Design that Anticipates MistakesPeople tend to commit mistakes when using your site. It is important to implement the UI design so these human mistakes can be easily avoided in the two ways:Prevent human errorFix the human errorMistake-prevention techniques must be implemented on an e-commerce site.  Users get irritated when they accidentally click the “Next” button before filling out all the required information or mistakenly leave some section unanswered. This erases most of the earlier information, and they have to start filling out the entire form all over again. You can avoid this irritating user experience with some elements that can prevent this kind of mistake. Inactive buttons to prompt the users to check the missed informationPop-ups asking for confirmation of the user’s actionNotifications about unmatched passwordsElements reminding the improper entry of the user’s email IDYou will provide a better user experience with these mistakes-anticipating UI design and eventually engages the users.Choose Eye-catchy and Professional LayoutEnhance the visual aesthetics of the page. Besides choosing simple layouts, you must use captivating layouts to draw the visitor’s attention to the most important content of your website. You can implement great layouts through Visual hierarchy. It highlights the most important element and makes it the most noticeable on the page to catch the user’s eye.Added to that, you need to keep an eagle eye on the space between the fonts and layouts while structuring the layout of your site. This will not only make your site look professional but also increase readability.With the swift and well-structured layouts, users can scan and skim through the site with ease. Eventually, this creates a better user experience.What are the other UI designing factors you think are important for your business? Share some of the tips with Sun Dew Solutions.Besides, if you need a bespoke website designing with a smooth UI & UX experience, feel free to Email us or talk to us at +91-98367-81929

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Are PWA’s Replacing Native Mobile Apps?

A Progressive Web App is a set of best practices that together create a seamless user experience between a web application and a native mobile app. A user can download and install a PWA through their browser and enjoy the application’s functionality and features offline, from any of their devices.web application, Progressive Web Applications were created to help users cope with problems such as slow Internet speed, website load times, high friction among users, and low user engagement. Progressive Web Apps have several features that help alleviate these problems:Progressive Web Apps are fast: The data stored in the app is cached, so there is no need to rely on a network when starting up or engaging with the app. 53% of users abandon a site if it takes longer than three seconds to load, so ensuring efficient load times is crucial to a positive user experience.Progressive Web Apps are integrated: PWAs live on a user’s home screen, send push notifications, and integrate with a device’s other native apps. For example, Twitter Lite was developed as a PWA and experienced a 75 % increase in tweets sent.Progressive Web Apps are reliable: Service workers use PWA’s to effectively troubleshoot any problems, regardless of the network connection. This enables them to work more efficiently and confidently.Progressive Web Apps are engaging: Through push notifications, companies can keep users engaged on and offline by sending information, calling-to-action a specific ask, or updating the user on new features.Because of the advantageous attributes listed above, the entire user experience is immersive and fluid.Why Build a Progressive Web App?Beyond the features listed above, developing a Progressive Web App is an important consideration for any business to grow and engage with their customers in the future. It used to be that developing a native app and/or a responsive website was enough to get by. In 2019, PWA’s are a hybrid of both, and offer plenty of benefits to the organization and to the end user. Below are three of the benefits of developing and integrating a PWA:Progressive Web Apps are easily discoverable: Because search engines index PWAs as a website, a variety of layers within the PWA are indexed and discoverable as their own component parts. This greatly increases SEO readability and the chances of your PWA being searched and found online.Progressive Web Apps don’t require tedious manual updates: Because PWAs don’t live on an app store or require installation, updates to the information and functionality of them are simply published and the user has immediate access to the new information. This functionality also tremendously helps out businesses and their user acquisition strategies, as there are less barriers between their users and the offering.Progressive Web Apps save on data usage with offline functionality: In markets with expensive and/or slow internet access, offline functionality can be extremely important to an end user. Inefficient apps can also be detrimental to your battery life and overall functionality of your experience. Therefore, the ability to get value out of a PWA without having to use data or rely on a network connection is one reason why they are the future of businesses everywhere.These three advantages are only a few on a long list of ways that PWA’s are changing organizations and their strategies for engaging and interacting with their users.Why Will Progressive Web Apps Replace Native Apps?Although native apps still dominate the online landscape, PWAs may soon replace native apps as the top priority in connecting with users. Because mobile-first development is the way of the future, having a PWA to ensure the speed, reliability and functionality of an experience will be important in staying relevant and top-of-mind in the mobile app world.There isn’t much information out there that contradicts the ideas in this article that prove Progressive Web Apps are the future of business. Their lean and efficient abilities are most appealing when compared to traditional native apps or websites. It will likely be years before PWAs completely replace native apps, but the smart investment is to start thinking about how you use them to better engage with your audience and introduce yourself to new ones.At Sun Dew Solutions, developing progressive web apps are a strength of ours in which we take great pride. If you’d like to learn more about how we can help through our mobile app development services, please contact us at +91-98367-81929.