PPC Specialist

Company Overview:
Sundew, a trailblazer in digital transformation, boasts a 17-year legacy of excellence. Our core competencies lie in digital strategy, application development, and product engineering.

As we expand, we seek dynamic and seasoned Lead Digital Marketing professionals to steer our Digital Strategy and Marketing projects. The ideal candidate will possess hands-on experience with USA-based customers, demonstrating a track record of delivering meaningful ROI and Strategy Planning achievements. 

Given our focus on the US insurance industry, a strong understanding of US insurance perspectives is an added advantage.

Responsibilities

• Create, manage, and optimize Google Ads campaigns for multiple clients. Focus on search, video, and display campaigns. Implement effective bidding strategies for maximum results.
• Ensure optimal budget allocation and practical ad placements across search, video, and display channels.
• Implement robust conversion tracking mechanisms. Set up conversion goals and track key metrics accurately.
• Conduct A/B testing of ad variations, landing pages, and targeting parameters. Identify areas for optimization and implement strategic changes for improved KPIs.
• Collaborate with clients to understand objectives, strategies, and target audience, maintaining strong relationships and proactively addressing inquiries and campaign concerns.
• Analytics and Reporting: Use analytics tools, such as Google Analytics, to monitor campaign performance, generate insightful reports, and provide data-driven recommendations to clients. Regularly communicate campaign results, insights, and recommendations to internal teams and clients.

Key Requirements:

• 4+ Years of experience managing Google Ads campaigns in the IT Services Industry, specifically in search, video, and display.
• Require experience in diverse international markets across various domains.
• Ability to design marketing campaigns and initiatives with a defined ROI within a stipulated period and measure success after the period to give performance reports.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Familiarity with Google Analytics or similar analytics platforms.
• Hands-on experience in Meta Ads would be preferred
• Demonstrated experience in optimizing campaigns for maximum performance and ROI across search, video, and display channels.
• Excellent communication and presentation skills with the ability to effectively communicate complex concepts to technical and non-technical stakeholders.
• Proactive problem-solving abilities with strong attention to detail.
• Google Ads certifications (e.g., Google Ads Search, Google Ads Video, Google Ads Display) are necessary.

How to Apply:
Interested candidates should submit their resume and a cover letter detailing their relevant experience and explaining how they meet the specified requirements.

Sundew is an equal opportunity employer. 
We encourage candidates of all backgrounds to apply.