Job ID: SDS-DM-0802

Digital Marketing Executive (2-5 years)

  • Experience: 2-5 years
  • Positions: 3
  • Job Type: Full Time
  • Location: Kolkata

Roles & Responsibilities:

  • Strong understanding of digital marketing principles, including lead generation, conversion tracking, and marketing automation.
  • Responsible for participating in brand strategy development and building networks with potential clients to promote brand awareness.
  • Monitor campaign performance metrics, budget allocation, and conversion rates to make data-driven decisions and continuously improve results.
  • Must know how to use social media marketing And SEO Management tools such as SEM RUSH, AHREF, Buffer, and Hootsuite.
  • Manage and oversee social media content. Collaborates with the Graphic Designer and Content Creator to ensure more effectiveness of the content.
  • Develop and implement Google Ads, YouTube Campaigns, Social Media Campaigns (LinkedIn and Facebook), Email Marketing Campaigns, and other digital marketing strategies tailored to achieve specific marketing objectives and KPIs.
  • Conduct keyword research, audience targeting, and competitor analysis to identify new opportunities for campaign improvements. 
  • A/B test ad creatives, landing pages, and audience segments to identify top-performing variations.
  • Proactively handling all social media platforms. Monitor corporate websites and social media to reply to comments, encourage them to leave a review, and answer private messages.
  • Generating ideas to both grow and maintain followers through social media platforms such as LinkedIn, Instagram, Facebook, and Twitter.
  • To keep track of online engagement metrics: Number of followers, Likes, Shares, Comments, Clicks, Video views, Post Reach, Impressions, and Engagement rate every month.
  • Carrying out market research in order to keep up-to-date with recent industry news.
  • Communicate with corporate professionals via social media to create a strong network.
  • Manage client communication and their requirements on the AMC contracts.
  • Coordinate with the team to produce a detailed digital marketing strategy in terms of TGs, Keywords, Platforms, etc. for the clients.
  • Implement new SEO techniques, using basic and advanced SEO strategies (On-Page SEO, Meta Tags, Link Acquisition Skills, Page content optimization, etc.)
  • Familiarization with Google Analytics 4, Google Tag Manager and related tools.

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