Digital Marketing Executive

Company Overview:
Sundew, a trailblazer in digital transformation, boasts a 17-year legacy of excellence. Our core competencies lie in digital strategy, application development, and product engineering.

As we expand, we seek dynamic and seasoned Lead Digital Marketing professionals to steer our Digital Strategy and Marketing projects. The ideal candidate will possess hands-on experience with USA-based customers, demonstrating a track record of delivering meaningful ROI and Strategy Planning achievements. 

Given our focus on the US insurance industry, a strong understanding of US insurance perspectives is an added advantage.

Responsibilities:

• Planned and executed diverse digital marketing campaigns on social media, email, SEM, and content marketing channels.
• Manage and grow the company's presence on social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
• Collaborate with the creative team to design ad creatives and copy that drive engagement and conversions.
• Analyze and report on campaign performance, making data-driven recommendations for improvements.
• Monitor competitors' strategies, performance, and online presence and devise effective strategies to surpass them.
• Thoroughly understand and utilize key performance metrics (CPM, CTR, etc.) to monitor and improve campaigns.
• Ability to manage multiple projects and prioritize tasks effectively.
• Optimize website content for search engines to improve organic search rankings.
• Understand and implement technical SEO audits With SEMrush, Ahref, and GSC.
• Timely execution of SEO strategies to meet the client's business targets.

Key Requirements:

• 4+ Years of experience in the IT Services Industry.
• Require experience in diverse international markets across various domains.
• Bachelor's degree in Marketing or related field.
• Excellent understanding of digital marketing concepts.
• Certifications in Digital Marketing (Google Digital Marketing & E-commerce Professional Certificate and Semrush Content Marketing ) are necessary.
• Knowledge of SEO, SEM, social media advertising, and content marketing strategies.
• Ability to manage multiple projects simultaneously.

How to Apply:
Interested candidates should submit their resume and a cover letter detailing their relevant experience and explaining how they meet the specified requirements. Include examples of successful projects managed regarding hiring and critical decisions made in the process.

Sundew is an equal opportunity employer. 
We encourage candidates of all backgrounds to apply.