What is UI UX design? Why is it needed to increase User Engagement?

  • Sundew
    Sundew
  • sundew
    10 min.read
  • sundew
    November 30th, 2020
  • Technology
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UI and UX design are two of the most often conflated terms in web and app design. They are understandably so as we usually place these two terms together, UI/UX design, and they seem to be describing the same thing from the surface.

What is UI Design?

The “UI” in UI design stands for “user interface.” The user interface is the graphical layout of an application which includes the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. This includes screen layout, transitions, interface animations, and every single micro-interaction. Any sort of visual element, interaction, or animation must all be designed.

UI designers blend the technicalities with the aesthetics to make sure the application’s interface looks visually stimulating that matches the purpose and personality of the app. 

What is UX Design?

“UX” stands for “user experience.” which is determined by the way they interact with the user interface elements that the UI designers have created.

There’s also a certain amount of iterative analysis involved in UX design. UX designers create wireframe rendering of their interface interactions and integrate this into their designs. Hence, UX designers should have a holistic understanding of how visitors prefer to interact with their applications.

UI vs. UX Design: Harmonizing two different disciplines to increase User Engagement

Though UI and UX design deal with different aspects of web designing, they are integral to each other’s success. A stunning design can also be hard to navigate if it makes the interface clunky.  On the other hand, a brilliant, user experience can make the application unpleasant and visually awful by bad visual interface design.  Both UI UX design processes need to be flawlessly implemented to create an excellent user interface/experience. And when those stars align the results can be astounding.

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Things to look for before hiring the best UI UX Design Agency

Selecting a UI/UX design agency for the first time can be a bit tricky. Depending on your business goals and budget, you must take the right decision of hiring a design agency that strives to offer a game-changing design.

Consider some crucial questions before you zero in on a UI UX Design Agency to avail of edgy UI UX design services

What design process does the UI/UX design company focus on?

UX design mainly constitutes a process innovation. Instead of just drawing fancy screens, most design teams have their own way of discovering user needs, prototyping, usability testing, and working with UI UX developers.  When they talk about their design process, you will feel they know what they are talking about. However, keep in mind how every product differs from every other. 

As every company has a distinctive range of products, the designers ought to take on a customized approach to portray the product story through UI/ UX design. Hence, make sure they don’t place a general UX process in place.

Do they have dedicated UX researchers?

User experience design can yield profitable business results than plain old visual or graphic design. That can happen because UX designers really care a lot about your customers. When you hire a UI UX design company, you don’t just want a website or a mobile UI UX design. You want them to figure out what website or app people will love to use. You want them to create something your target group will find easy to use, a product they will fall in love with. When you collaborate with the best UI UX design companies in India, they will bring you new customer insights every week. 

Do they provide world-class designs that are bankable enough? 

Quality of work is highly essential. Examine patterns like are the spacings, sizes correct and information properly presented and if their navigation is easy to follow. UX design, in the end, is all about improving the metrics and not how pretty the interface looks. The users should report high user experience metrics and they should have a pleasant time using your product.

Do they brainstorm to have a complete understanding of your project?

It is a good sign if a UI UX design agency wants to have a detailed understanding of your projects. Multiple brainstorming sessions are beneficial to have a detailed discussion. Analytical research and in-depth study help to ideate different ideas. It provokes interest and proves that the company wants to have a comprehensive understanding of the goals of the project before they start. 

If you want to know more please reach out to us – we are happy to help!

A great combination of UI/UX design proves fruitful for the companies as it helps the prospects in taking their buying decision which leads to a sale.

If you need a bespoke website designing with a smooth UI & UX experience, feel free to consult with us.

Ready to stand out amidst competition?? We are just a message or call away!

Email us or talk to us at +91-98367-81929.

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Glass Morphism and liquid design for next-generation UI

Glassmorphism for next-generation UIIf you take a footstep into the world of the latest web design trends, you may already have heard of Glass Morphism. Eye-catching and colourful, this aligned term trend evokes transparency and a multi-layered approach. With its resemblance to the milky glass surfaces, it has drawn a lot of attention.Hello Glass Morphism! There is a new design trend on the block that is gaining popularity rapidly. Vividly coloured backgrounds, seemingly translucent objects, frosted-glass effects, floating-in-space features are the ones that have driven the term ‘Glass Morphism’ which pushes the boundaries of next-generation UI.Glass Morphism is a term used to describe UI design that emphasizes dark or light objects, placed on the top of colourful backgrounds. A background blur is placed on the objects that allow the background to shine through the frosted glass.Elements and Characteristics of Glass Morphism Aesthetics“A Classy design that looks Glassy”- The design represents the picturesque layout of a “series of glass panels floating in the vertical space”. The name absolutely fits the looks and the effect, which is created based on an amalgamation that is made of transparency, vivid background colours, layers, and shadows.TransparencyTransparency is achieved through the frosted-glass effect by making the background blur. This needs to be done to add depth to the design and to establish verticality. The designers also blur the objects to give the layout a sense of perspective as if it appears like they were floating in 3D space.Multi-layered approachWith objects floating in space, the multi-layered interface projects a clean look that is also eye-soothing. This style works best with one or more transparent layers on a colourful and bright backgroundVivid and Colorful backgroundThe background colour plays an important role in highlighting the blurred transparency, which always focuses on being both colourful and subtle. Dull, low-contrast backgrounds would simply fade away under objects and the effect would be lost. It is also noteworthy that subtle, semi-transparent white borders are used as light borders on translucent objects to simulate the glass edge and to make objects stand out from the subtle background.Why has Glass Morphism become the talk of the design agencies? Glass Morphism is a modern UI design trend that’s steadily been gaining popularity in recent years. It is utilized in web and app design and is quickly becoming mainstream. But it isn’t a brand new idea as the style is strongly influenced by similar concepts that have been first introduced by Apple in 2013 with iOS 7. The trend re-emerged in November 2020 when Apple brought back the design effect with the latest update, MAC OS Big Sur.It has since been used by Microsoft and Windows Vista as part of their Fluent design system. If you remember the switch to iOS 7 and Windows Vista, you will recall how refreshing it was to view notifications popping up with blurred items against the background. This effect is known as “The Acrylic” and uses it on app surfaces to add depth and establish a visual hierarchy. The style has developed over the years. It has reinvented itself with modern fonts, shapes, and colours to keep things fresh. Let’s catch a quick glimpse of some of these examples to see why this trend is so popular.How to implement Glass Morphism in Web Design in Easy Steps?Picking the right layersWhile applying this latest trend, designers first need to go through the app mock-up or the website and select the ideal vantage point to reflect the head-turning glassy looks prominently. It is recommended not to overuse it. It looks eye-soothing over light and colourful backgrounds. The Icons over it must be designed tactfully and can be accessed from anywhere without any glitch. Whilst they are becoming more common, we recommend using the layers with great consideration. Implementing Glass-a-like looksGlass Morphism aims to create the illusion of a glass-like panel floating over a background. Setting the right grade for transparency is relatively easy with common design tools such as Figma. Instead of the entire shape, it is only the fill that is made transparent. If this jargon term makes you worried about the technical inefficiency of the designers, then you must not tear your hair thinking that non-technical designers can also comfortably bring on this effect by tweaking your HTML/CSS. To implement a glass morphism effect for your website or application, here is a CSS resource to check for and to Implement it directly. You can try multiple effects and how it is suiting as per the requirements. Adding dimensions to bring on realism in designAdd a fine border to your object and lower its transparency to make it look glass-like to give your design some dimension. A shadow underneath will give you a sense of depth and these are slightly more technical changes that need to be tweaked in your code. If coding isn’t really your forte, you’d like to incorporate this trend into your own web designColour pallets to choose from for a Glass Morphic effectMainly pale colours are used for surfaces. Colours that are close to white and grey with low chroma key. Choosing a soft colour is key to minimalist design in Glass Morphism. Here you can choose a vivid colour with different colour gradients for an anomalous effect. Here are the colour pallets to choose directly from for the background in glass morphism design.What is Liquid Design?The term "liquid" implies the smooth flow of the website into the space it occupies. If you are using a high-resolution monitor, this may mean that you need to resize your browser. If you have a low-resolution monitor, you will still see the information compactly.If you do Liquid Design right, you should be able to make your pages display on almost anything and still make sense to the user. But it’s not just about making a page with the browser window. The Principles of Liquid Design align with the principles of accessibility when you build your site using relative font units and percentage-based widths for common elements. This will make the user interface a lot easier for a portion of your visitors.Website design trends have solved the problem of multiple screen sizes in a few ways. One solution is fluid design and it is becoming more and more popular. Instead of fixed columns and widths, a fluid website is built on relative widths, grids, and percentages. This allows the website to scale up and down fluidly.Liquid Design concept is about making 'Web' a Better Place’The first thing you’ll need to do is to change the way you think about the Web. Throw away the idea of having your pages look exactly the same on every deviceStart thinking about accessibility issues as you designHold your head high as you are on the way to make the net a better place!The liquid design concept is about creating customer-focused communication that’s simple, clear & engaging. This design concept strategically positions the brand to make it stand out from the crowd and gifts it a brand new personality that resonates well with its audience. It delivers a delightful experience to make the customer come over and over again.What's the Difference Between Fluid and Responsive Website Design? You may have heard the term "responsive design" and now you're wondering how it makes a difference when comparing with fluid or liquid design.Responsive sites use media queries to control the design as it scales up or down on the device. They also have breakpoints and set containers, so you have different "breakpoints" for different screen sizes; extra small for mobile and large size for desktop. "A fluid site is responsive, but not all responsive sites are fluid."- Sam McKinneySo, now to be a little more technical with explaining. Many of these websites have very minimal navigation, moving elements on the homepage, and all use the entire width of the page. Seeing is believing! Words do these websites no justice. You have to see them in action to understand the difference and why fluid design is special.Any designer who seeks 100% compatibility should take the time to set up a fluid layout. The main challenge isn’t the excessive white space in large screen resolutions, but rather the small percentage of users with a small screen resolution. For websites with large audiences, it should have a neat and user-friendly design anyway, which can be done effectively with a liquid design layout.

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A Few Merits & Demerits of WordPress for Your Business

In case you own a business, it’s imperative for you to have a website for the same in order to withstand the competition and to grow your business. But how to actually create a website in the first place? If you do not have any clue about the intricacies of the same, you will have a lot of queries in your mind, which is natural! You might think which platform to use to create one and even if you have an old website, you might need to know the ways of revamping it for escalating your business growth and to make sure that it doesn’t become obsolete in the coming months.There are numerous platforms available on the web which will promise you to provide free websites for your business. However, you must always choose the right one and WordPress is the most common of all. In order to create a website on WordPress, you need to get in touch with a website development company or individual developers who specialise in WordPress website creation. However, before you do so, you must learn the merits and demerits of having a WordPress website for your business.But before that, here are a few facts about WordPress:1. More than 75 million websites depend on WordPress.2. WordPress powers 23% of the entire websites, almost.3. In WordPress, there are more than 45,000 plugins.Now, here are a few advantages of using WordPress platform:1. It’s Open-Source: The best part of WordPress is that it’s an open –source platform which means that the developers can make use of the code written or used already without modifying the same or having to start from the beginning. This is quite a relief, isn’t it? Also, there are large communities of developers available for WordPress and they can share codes among themselves thereby saving the time for writing new ones and implementing the same.2. It’s Easy to Operate: Websites need to be refurbished occasionally to be on track with the technological advancements happening over the web. 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Your website can be vulnerable to cyber-attacks as the code that you would have used for your website can be written by someone else and so, there can be a possibility of your website carrying malicious bugs which can hinder its overall functionalities.2. Excessive Plugins: Usually, plugins are meant for enhancing the functionality of a website but too many plugins can work differently as well! Too many plugins can also affect the overall performance of your website and make it slower with a decreased response time. Hence, it’s better to refrain from using such plugins and with every new update, try and uninstall the ones which are not in use anymore.3. Decreased Speed of the Website: As the WordPress websites need numerous generic codes and plugins for uniting the several functionalities into the website, the website is more likely to respond slowly and the loading time can also get decreased. So, when users will find that your website isn’t responding well to their command, they might consider going for other alternatives!4. Security is what matters: As the most popular CMS for websites WordPress is easy target for hackers and spammers. WordPress is though being one of the most user-friendly website development platform available to us, it is terribly vulnerable to attacks. A study says that more than 70% installations that happen are vulnerable as the developers do not practice proper security protocols for the platform.Although, it’s not at all easy to outline every single merit and demerit of using WordPress framework and to know firmly whether you should go for it or not, the above-mentioned points are the most common ones that every business owner must consider while thinking about making use of WordPress for building a website. Also, this blog is just a general informative one which is meant for letting the readers know about this particular framework in detail. This write-up doesn’t provide an argument for or against the usage of WordPress. It’s for you to read this and decide whether or not you should make use of WordPress for creating a website for your brand / business. The decision and choice is yours completely.

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5 Benefits of Coding with React Native

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