What is UI UX design? Why is it needed to increase User Engagement?

UI and UX design are two of the most often conflated terms in web and app design. They are understandably so as we usually place these two terms together, UI/UX design, and they seem to be describing the same thing from the surface.

What is UI Design?

The “UI” in UI design stands for “user interface.” The user interface is the graphical layout of an application which includes the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. This includes screen layout, transitions, interface animations, and every single micro-interaction. Any sort of visual element, interaction, or animation must all be designed.

UI designers blend the technicalities with the aesthetics to make sure the application’s interface looks visually stimulating that matches the purpose and personality of the app. 

What is UX Design?

“UX” stands for “user experience.” which is determined by the way they interact with the user interface elements that the UI designers have created.

There’s also a certain amount of iterative analysis involved in UX design. UX designers create wireframe rendering of their interface interactions and integrate this into their designs. Hence, UX designers should have a holistic understanding of how visitors prefer to interact with their applications.

UI vs. UX Design: Harmonizing two different disciplines to increase User Engagement

Though UI and UX design deal with different aspects of web designing, they are integral to each other’s success. A stunning design can also be hard to navigate if it makes the interface clunky.  On the other hand, a brilliant, user experience can make the application unpleasant and visually awful by bad visual interface design.  Both UI UX design processes need to be flawlessly implemented to create an excellent user interface/experience. And when those stars align the results can be astounding.

Things to look for before hiring the best UI UX Design Agency

Selecting a UI/UX design agency for the first time can be a bit tricky. Depending on your business goals and budget, you must take the right decision of hiring a design agency that strives to offer a game-changing design.

Consider some crucial questions before you zero in on a UI UX Design Agency to avail of edgy UI UX design services

What design process does the UI/UX design company focus on?

UX design mainly constitutes a process innovation. Instead of just drawing fancy screens, most design teams have their own way of discovering user needs, prototyping, usability testing, and working with UI UX developers.  When they talk about their design process, you will feel they know what they are talking about. However, keep in mind how every product differs from every other. 

As every company has a distinctive range of products, the designers ought to take on a customized approach to portray the product story through UI/ UX design. Hence, make sure they don’t place a general UX process in place.

Do they have dedicated UX researchers?

User experience design can yield profitable business results than plain old visual or graphic design. That can happen because UX designers really care a lot about your customers. When you hire a UI UX design company, you don’t just want a website or a mobile UI UX design. You want them to figure out what website or app people will love to use. You want them to create something your target group will find easy to use, a product they will fall in love with. When you collaborate with the best UI UX design companies in India, they will bring you new customer insights every week. 

Do they provide world-class designs that are bankable enough? 

Quality of work is highly essential. Examine patterns like are the spacings, sizes correct and information properly presented and if their navigation is easy to follow. UX design, in the end, is all about improving the metrics and not how pretty the interface looks. The users should report high user experience metrics and they should have a pleasant time using your product.

Do they brainstorm to have a complete understanding of your project?

It is a good sign if a UI UX design agency wants to have a detailed understanding of your projects. Multiple brainstorming sessions are beneficial to have a detailed discussion. Analytical research and in-depth study help to ideate different ideas. It provokes interest and proves that the company wants to have a comprehensive understanding of the goals of the project before they start. 

If you want to know more please reach out to us – we are happy to help!

A great combination of UI/UX design proves fruitful for the companies as it helps the prospects in taking their buying decision which leads to a sale.

If you need a bespoke website designing with a smooth UI & UX experience, feel free to consult with us.

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Atish Roy, Senior Manager of Design Strategies at Sundew, has more than 24 years of industry experience from leadership roles at Flipkart, Reliance, and the Times of India. A visionary in creative strategy, UI/UX design, and brand development, Atish specializes in crafting impactful digital experiences that align seamlessly with business goals. Aligned with Sundew’s vision of crafting brilliant customer experiences through design, Atish combines innovation and collaboration to enhance user engagement and ensure brand consistency across all touchpoints.

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