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What is UI UX design? Why is it needed to increase User Engagement? What is UI UX design? Why is it needed to increase User Engagement?
Sundew
Author Sundew
Date November 30th, 2020
Time to Read 10 min.
Technology

What is UI UX design? Why is it needed to increase User Engagement?

by Sundew

UI and UX design are two of the most often conflated terms in web and app design. They are understandably so as we usually place these two terms together, UI/UX design, and they seem to be describing the same thing from the surface.

What is UI Design?

The “UI” in UI design stands for “user interface.” The user interface is the graphical layout of an application which includes the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. This includes screen layout, transitions, interface animations, and every single micro-interaction. Any sort of visual element, interaction, or animation must all be designed.

UI designers blend the technicalities with the aesthetics to make sure the application’s interface looks visually stimulating that matches the purpose and personality of the app. 

What is UX Design?

“UX” stands for “user experience.” which is determined by the way they interact with the user interface elements that the UI designers have created.

There’s also a certain amount of iterative analysis involved in UX design. UX designers create wireframe rendering of their interface interactions and integrate this into their designs. Hence, UX designers should have a holistic understanding of how visitors prefer to interact with their applications.

UI vs. UX Design: Harmonizing two different disciplines to increase User Engagement

Though UI and UX design deal with different aspects of web designing, they are integral to each other’s success. A stunning design can also be hard to navigate if it makes the interface clunky.  On the other hand, a brilliant, user experience can make the application unpleasant and visually awful by bad visual interface design.  Both UI UX design processes need to be flawlessly implemented to create an excellent user interface/experience. And when those stars align the results can be astounding.

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Things to look for before hiring the best UI UX Design Agency

Selecting a UI/UX design agency for the first time can be a bit tricky. Depending on your business goals and budget, you must take the right decision of hiring a design agency that strives to offer a game-changing design.

Consider some crucial questions before you zero in on a UI UX Design Agency to avail of edgy UI UX design services

What design process does the UI/UX design company focus on?

UX design mainly constitutes a process innovation. Instead of just drawing fancy screens, most design teams have their own way of discovering user needs, prototyping, usability testing, and working with UI UX developers.  When they talk about their design process, you will feel they know what they are talking about. However, keep in mind how every product differs from every other. 

As every company has a distinctive range of products, the designers ought to take on a customized approach to portray the product story through UI/ UX design. Hence, make sure they don’t place a general UX process in place.

Do they have dedicated UX researchers?

User experience design can yield profitable business results than plain old visual or graphic design. That can happen because UX designers really care a lot about your customers. When you hire a UI UX design company, you don’t just want a website or a mobile UI UX design. You want them to figure out what website or app people will love to use. You want them to create something your target group will find easy to use, a product they will fall in love with. When you collaborate with the best UI UX design companies in India, they will bring you new customer insights every week. 

Do they provide world-class designs that are bankable enough? 

Quality of work is highly essential. Examine patterns like are the spacings, sizes correct and information properly presented and if their navigation is easy to follow. UX design, in the end, is all about improving the metrics and not how pretty the interface looks. The users should report high user experience metrics and they should have a pleasant time using your product.

Do they brainstorm to have a complete understanding of your project?

It is a good sign if a UI UX design agency wants to have a detailed understanding of your projects. Multiple brainstorming sessions are beneficial to have a detailed discussion. Analytical research and in-depth study help to ideate different ideas. It provokes interest and proves that the company wants to have a comprehensive understanding of the goals of the project before they start. 

If you want to know more please reach out to us – we are happy to help!

A great combination of UI/UX design proves fruitful for the companies as it helps the prospects in taking their buying decision which leads to a sale.

If you need a bespoke website designing with a smooth UI & UX experience, feel free to consult with us.

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General terms & conditions for the provisions of services from Sundew Solutions Private Limited

1 - Scope and subject to change

Sundew Solutions Private Limited, hereinafter referred to as Sundew Solutions, under the brand Sun Dew Solutions Private Limited provides all deliveries and services to its contractual partners exclusively on the basis of these General Terms and Conditions (GTC).

2 - Conclusion of a contract

A contract comes off only by order of the customer by means of online order and the delivered by Sun Dew Solutions invoice and its acceptance by the customer.

3 - General Terms and Conditions

3.1 - All individual prices and the subtotal are exclusive of statutory GST as applicable for Indian Business Entities. For service provision within India, an additional GST Rate of 18% is applied.

3.2 - Services marked as optional are not automatically part of the order. These must be explicitly commissioned additionally. Optional positions are marked as such.

3.3 - It is assumed that both text content and image data in digital form, as well as desired templates and plug-ins are provided by the client (customer) and desired content in electronic form (eg Word, PDF, etc.), as far as it does not differ from the offer.

3.4 - For services that are not included in the ordered offer and are additionally commissioned by the customer, Sundew Solutions settles on the basis of the effective effort (Time & Material). The hourly rate is USD 25.00 – USD 40.00 per hour.

3.5 - For services for which a project contract for customized solutions is concluded, the agreed scope of services and expenses shall be calculated in such a way that it is required for the achievement of the objectives. If the offered value is significantly exceeded, the resulting budget requirements may change during the course of the project in the corresponding ratio. These are recorded as amendments and released by the customer.

3.6 - Services, software or other components of this offer, which are manufactured or provided by a third party and are marked as such, are not subject to the warranty of Sundew Solutions, but of the actual manufacturer or supplier. This applies in particular to templates and plugins procured or provided by the customer.

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• Standard packages according to online offer: advance payment to our bank account or online payment via PayPal

• Customer project: 1/3 when placing the order, 2/3 after completed installation on the customer server

4.2 - The specified delivery time begins after receipt of payment and kickoff meeting with the customer. From this, time is expected in full working days. The default work week is Monday through Friday.

4.3 - The final delivery time depends on the customer acceptance (UAT) and can thus exceed the specified delivery time.

4.4 - Delivery and performance delays due to force majeure and events that make it difficult or impossible to perform the service substantially, such. For example, strikes, lockouts and official orders are not the responsibility of Sundew Solutions. Unless otherwise provided by law, Sundew Solutions is not liable for damages in this case.

4.5 - Invoice amounts can be transferred either via electronic payment portal PayPal or through Bank Wire Transfer as shared by the Accounts and Finance Department of Sundew Solutions Private Limited during the course of Project Sign Up.

4.6 - Our offers are aimed primarily at business customers. All prices are net prices plus GST at the rate of 18% for service that is provided within India.

4.7 - If invoicing takes place by invoice, the payment must be received within 10 days from the invoice date and according to the payment plan. For the standard packages, see article 4.1. directed.

4.8 - Contract and invoice currency is Indian Rupees for all Business and Individual customers in India and will be in USD, GBP, AED, EURO etc. for Invoices raised to Business entities outside India.

4.9 - The delivery is deemed to have been delivered with the customer's consent, but no later than 14 days after the delivery of the final report to the customer, and thus as a service rendered. If the customer has complaints after this period, Sun Dew Solutions is not obliged to implement them. In this case, the payment of the outstanding amount is obligatory and must be settled by the customer immediately. Not affected by this are services under warranty & support.

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For dunning costs incurred after default, we charge 5% interest on the outstanding amount. Further claims, in particular with regard to the enforcement of the claim by a collection agency remain reserved.

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6.2 - If the client cancels the order before completion for reasons beyond the control of the contractor, the contractor shall be entitled to charge the costs incurred until then on the basis of the above hourly rate; the percentage of progress or documented effort (hours worked) is calculated as the basis for the effort estimate.

7 - Warranty and Liability

7.1 - Sundew Solutions assumes no liability for damage caused by the use of Sundew Solutions products handed over to the customer (software).

7.2 - If the delivered services are defective at the time of delivery, Sundew Solutions will provide for the removal of the defect. In case of failure of the repair or replacement, the customer may demand the reduction of the remuneration or the withdrawal from the contract.

7.3 - The liability for own negligence, as well as that of our legal representatives and vicarious agents, is limited to intent and gross negligence.

7.4 - The customer is solely responsible for the name and brand of his logo and design. Sun Dew Solutions accepts the documents provided by the customer to the best of its knowledge and belief. It is the customer's responsibility to investigate any trademark infringement or legal violations in connection with image rights, templates or plugins. The liability of Sundew Solutions is limited to the amount of the order value. Sundew Solutions cannot be held liable for the misuse of the logo or other graphic means and products. Any claims of third parties are fully transferred to the customer.

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8.2 - The web sized products may be used by Sundew Solutions as reference works for promotional purposes, unless the customer expressly disagrees on this point. The products are presented for illustrative purposes only.

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The customer receives for all delivered and approved solutions (websites, apps, etc.) an unrestricted grant of rights of use.

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It applies to the general terms and conditions and the entire legal relationship between the customer and Sun Dew Solutions. Jurisdiction is, unless otherwise agreed, Kolkata, West Bengal.

11 - Final Provisions

Changes or additions to these GTCs are only valid if they have been agreed in writing. This also applies to a change of this written form clause.

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