7 Cutting edge Web Design Trends to maximize visibility

  • Sundew
    Sundew
  • sundew
    10 min.read
  • sundew
    October 9th, 2018
  • Technology
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While designing a web page every designer needs to refine their creativity in order to grab the attention of the visitors. In a tech-savvy world, a website is the face of a company so it’s important to follow the emerging trends to stay ahead of the competition.  The design can make or break the reputation of the business online. If the website doesn’t attract or leave an impact at the first glance, chances are visitors won’t return to the website and one might lose them forever.

A good website design is the primary foundation of success across all industries.  So integrating the latest design trends can deliver the best results possible and make your website appear neat and professional. In fact, applying design thinking methods help create user-centric designs, ensuring your website not only looks great but also delivers meaningful user experiences.

The top web design trends that companies and designers are adopting:

1.    Carefully crafted typography

In the battle of grabbing eyeballs, typography is one of the most powerful weapons that one can resort to while planning a website design.   In recent years, the use of serif and sans-serif fonts on the web has broadened to create a dynamic user experience. To keep up with this trend, designers are opting for typography with tons of typefaces not only for laying emphasis but also for creating an aesthetic effect.

2.    More creative formatting

As the device resolutions are getting sharper, simplifying the legibility factor is also opening the door for a rise in custom formation and layouts. Developers put their best foot forward in finding ways to create more engaging and creative formatting styles that work. Grid Layout is one such kind of approach which helps in placing multiple elements on a single page as there are several columns in the grid format.  Usually, a responsive Grid view layout has twelve columns which adjust as per the browsers. It allows images and texts to overlap and converge creating a stunning juxtaposition of bitmap and letterform.

3.    Brighter colours and Bolder Gradients

Bold and striking colors are expected to revamp the industry. This may have been continuing for a little while, but this trend is branching out and holding strong since it made a comeback in the last year. Along with a variety of textures, designers are experimenting with brighter colors and bolder gradient shades. Today a number of brands give preference to solid color palettes to draw the optimum attention of the users. In the era of latest technologies, color-rich sites look sharper and elusive on the high-resolution displays.

4.    Cinemagraphs

Incorporating high-quality videos or animations that run on a smooth, continuous loop have become a popular way to enhance visual performance to otherwise static pages. We’ve seen ample of simple designs already. Now, it’s high time to switch for more appealing visual elements. In this High-Definition world, nobody likes blurry images on the websites.  So make your images more stimulating by using SVG (Scalable Vector Graphics). The benefit of using SVG images on websites is that your images’ pixels won’t get tainted when zoomed. The perks of Cinemagraphs are that they are available in all formats like HD, SD, 4K and so on.

5.    Micro-interactions on websites

Recently many brands are integrating animations or Emojis into their web pages to draw the viewer’s attention.  These are a part of a marketing strategy, where one can share their feelings through Emojis without actually using words. It feels good to see some Emojis waving around on the screen. These micro-interactions are now getting popular and became a trend in website designing.

6.    Custom Illustrations

Illustrations those are eye-catching and tailored to the brand’s appearance, perceived as creative and are more approachable to their customers. While this trend is perfect for businesses that are energetic and has a subtle mix of quirkiness in their approach. Whatever your business deals with, there’s likely an illustration style to match your brand’s identity.

7.    Improving Mobile Presence

In this phase of digital transformation, about 50% of search queries are performed from the mobile devices which point towards making the design of the website mobile friendly. Also, it’s a known fact that Google priorities those sites that are mobile friendly. This obliges all businesses to have mobile-friendly sites to improve SERP and visibility over the internet. Businesses can ensure mobile-friendly behaviour of the website with Lambda Test’s emulators and simulators.

Great web designs not only provide better readability and visual impression but it can also set the tone of your brand’s pursuance, evoke emotions and trigger associations. If all these web design elements are blend together, businesses will weave a perfect match for sites that do not want to leave their audience feel apathetic. 

Thoughts and Trends
Across Our Focus Areas

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Benefits of Mobile Apps in Healthcare: Revolutionizing Patient Care

The healthcare sector is undergoing a significant transformation, driven by the challenges of a growing, aging population and the rise of chronic diseases. This shift has emphasized the need for resilient, technology-driven solutions that enhance healthcare accessibility and sustainability. The benefits of mobile apps in healthcare are at the forefront of this evolution, helping to streamline service quality, operational efficiency, and communication.Mobile healthcare apps are redefining care delivery by enabling remote consultations, diagnostics, and appointment scheduling. Healthcare providers, including clinics, hospitals, and independent practitioners, can manage workflows more effectively, while patients enjoy greater convenience. For businesses, the opportunity lies in developing innovative mobile solutions that contribute to more equitable healthcare access, supporting a system that benefits everyone, not just a few.The Surge of Mobile Health Apps in Patient CareAs smartphone usage continues to rise, the rapid adoption of this technology is driving the expansion of mobile apps within the healthcare sector. These apps are reshaping healthcare accessibility, offering unprecedented convenience.As of 2024, 71% of U.S. adults are using mobile devices to access health-related information, with 45% relying on health and fitness apps.The convenience of healthcare apps has significantly boosted patient engagement. This is reflected in the rise of individuals accessing their medical records via apps, which grew from 38% in 2020 to 51% in 2022.Evidently, the demand for medication delivery services, health monitoring devices, and telemedicine is rising. In fact, Statista projects the global digital healthcare market to soar to approximately $190 billion by 2025.This remarkable growth is sparking the interest of business owners and entrepreneurs eager to explore and implement the benefits of mobile apps in healthcare.What Are the Benefits of Mobile Health Apps for Patients?Healthcare mobile apps for patients offer several advantages, including:Optimizing Appointment Scheduling and Communication Letting patients handle their own scheduling, online check-ins, and prescription requests significantly streamlines operations. This approach involves automation in healthcare, reducing the administrative load on healthcare staff and allowing them to focus more on patient care. By giving patients more control over these tasks, you enhance the overall efficiency of your practice and create a smoother experience for everyone involved. It's a smart strategy to improve workflow and patient satisfaction.Instant Access to Test Results and Medical RecordsMedical care apps offer patients access to test results on the go, such as blood tests and X-rays, reducing the anxiety of waiting.This real-time access allows patients to better understand their health and engage in more meaningful discussions with their providers. It also leads to quicker, more informed decisions about treatment options.For healthcare providers, offering easy access to test results and medical records streamlines communication and boosts patient satisfaction. Patients can track their health history, lab results, and medications without the need for paperwork or phone calls, empowering them to take a proactive role in their care.Remote Patient Monitoring (RPM)One of the benefits of mobile apps in healthcare is shown in enabling remote patient monitoring (RPM). This is especially useful for those managing chronic conditions like diabetes or heart disease. With RPM, patients can use these apps to instantly record and send health data to their providers. If any concerning issues arise, healthcare professionals can intervene quickly, helping to prevent serious complications. Medication RemindersIt's easy to forget to take medication, whether it's cold medicine, birth control, or treatment for a chronic condition. Mobility solutions allow sending reminders to take medication and refill prescriptions on time. Some apps even provide information on potential side effects and drug interactions, adding an extra layer of safety. Additionally, patients can use these apps to message their providers with any questions, making medication management more convenient and secure.Virtual ConsultationsPatients can now meet with doctors via video from their phones or computers through healthcare apps, eliminating travel and making care accessible to those in remote areas or with mobility challenges.Virtual visits constitute one of the benefits of mobile apps in the healthcare industry, reducing the need for in-person appointments while maintaining quality service. Patients benefit from easy scheduling and timely access to care. Similarly, providers can address concerns efficiently from anywhere.Incorporating virtual consultations into your practice boosts patient satisfaction, cuts operational costs, and expands your reach. It’s a smart, flexible solution that aligns with modern healthcare demands.How Can You Boost Patient Engagement Through Mobile Health Apps?To tap into the full potential of digital transformation in health tech, professionals can take note of the following practices.Optimizing User Experience A smooth, intuitive user experience (UX) is key to the success of mobile health apps. Prioritizing ease of use will ensure patients can easily navigate the app, access vital information, and stay engaged in their care.In healthcare, great UX enhances patient interaction and improves outcomes, making the entire process more efficient and user-friendly. With a focus on effective interface design, healthcare management becomes more accessible and proactive for both patients and providers.Collaborating with Healthcare Experts Effective mobile health app development hinges on collaboration with healthcare professionals. Integrating clinical expertise, these apps not only meet technical requirements but also align with medical standards and patient needs.This partnership-driven approach ensures these apps for healthcare workers are credible, effective, user-friendly, and medically accurate.While some new players in the market may hesitate to engage healthcare experts, this approach emphasizes building strong relationships between developers, providers, and patients to create meaningful digital health solutions. This collaboration results in apps that enhance patient outcomes and contribute to advancing the future of healthcare.Unlock Business Value with Mobile Health AppsThe use of apps in healthcare offers significant business potential, enabling healthcare providers to deliver value-added services that boost patient loyalty and create new revenue streams. By extending your offerings through premium features, teleconsultations, and remote monitoring, these apps become powerful tools for growth.More than just digital tools, they are strategic assets that enhance your healthcare portfolio and drive profitability. It's not just about improving patient care—it's about strengthening your bottom line.Wrapping UpSo, how can mobile apps help provide more efficient health care?Mobile health apps are changing the landscape of healthcare by increasing patient engagement, personalizing healthcare experiences, and optimizing clinical operations. They serve as crucial links between healthcare providers and patients, providing immediate access to services and personal health information.While challenges like data security and user adoption remain, the benefits of mobile apps in healthcare outcomes and enhancing patient satisfaction outdo them.As we continue to innovate and improve these digital solutions, we are moving toward a more patient-centered approach to healthcare. Join us in embracing this meaningful change.

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Cloud Based Learning Platforms: How Do They Facilitate Remote Learning?

The increasing preference for distance learning has brought the spotlight on cloud based learning platforms, making education more accessible, flexible, and interactive.Breaking down traditional barriers of geography and time, students can access materials from anywhere and learn at their own pace. They can also engage with live video streaming, forums, and collaborative tools. According to Global Market Insights, the valuation of the E-Learning Market stood at USD 399.3 billion in 2022. The same is expected to grow at 14% CAGR by 2032, and educators have not wasted time jumping on the bandwagon.This evident shift enhances blended learning by combining online resources with traditional teaching, adapting to diverse learning styles, and thus transforming the way education is delivered.If you haven’t stepped onto the cloud yet, here are some reasons why and how you should now!Challenges in Managing Learning Management SystemsContent ManagementManaging course content is a significant challenge for LMS administrators. Ensuring that it remains consistently updated, relevant, and engaging can be a complex task that cloud based learning platforms can handle.User and Enrollment ManagementOrganizing and updating user profiles, permissions, and enrollments is another common challenge when managing an LMS. This task can become particularly complex as organizations grow or when offering training to new learners, requiring the system to adapt to evolving needs.Progress Measurement and ReportingData from an LMS is the key to understanding its impact. Modern learning management systems track every user's action, providing valuable insights when they complete exams and courses. However, analyzing and interpreting this data to produce meaningful reports can be challenging for administrators.System MaintenanceMaintaining an LMS to ensure it runs smoothly is essential for an uninterrupted learning experience. These tasks—backups, updates, and security checks—can be time-consuming and complex.IT and Security IssuesHandling IT challenges in LMS management requires special attention. These issues can range from server maintenance to cybersecurity concerns, often demanding extensive technical expertise. Additionally, allocating IT resources effectively without impacting LMS functionality can be challenging.System IntegrationWhile integration offers benefits, it also comes with challenges. Common issues include compatibility problems due to disparate technologies and data formats, data security threats, performance issues, high costs, and a lack of knowledge or expertise.Why Make the Leap to Cloud Based Learning Platforms?Uninterrupted Accessibility Cloud based LMS ensures learners can access educational content anytime, anywhere—at home, on the go, or in a café. Compatible with computers, tablets, and smartphones, it breaks free from traditional classroom constraints. Streamlined Content HandlingA cloud-based LMS centralizes content management, eliminating discrepancies across departments or platforms. It automates uploads for various formats (videos, PDFs, SCORM), ensures seamless learning, and simplifies version tracking with frequent updates. Users can always access up-to-date materials, avoiding confusion from outdated resources. Personalized learningCloud based learning platforms leverage real-time analytics to personalize education, tailoring learning paths and resources. For language learning, they provide flexible content, progress tracking, and native language options, enabling students to learn at their own pace effectively.Real-time collaborative learningCloud tools enable real-time collaboration, instant feedback, and teamwork across locations with tools like Google Drive. Features like content customization and real-time assessments boost engagement and improve retention by 25–60% over traditional classrooms.App Integration CapabilitiesCloud LMS platforms integrate seamlessly with multimedia resources, content libraries, and third-party apps. These integrations make learning more dynamic, personalized, and adaptable for students and educators.Mobile Learning Mobile accessibility is a notable advantage of cloud LMS platforms, enabling learners to engage with courses on-the-go learning across devices.Privacy and Data SecurityModern e-learning platforms built on cloud technology take data security and privacy to the next level with advanced encryption, GDPR compliance, secure HTTPS connections, and automated backups. ensure data safety on these platforms. Data-Driven Insights for Improved LearningCloud LMS platforms provide educators with data analytics to track performance and engagement, enabling informed, data-driven decisions. Real-time Collaborative LearningCloud based learning platforms enable real-time collaboration, instant feedback, and teamwork across locations with tools like Google Drive. Features like content customization and real-time assessments boost engagement and improve retention rates by up to 60%.Streamlined Administrative Efficiency Cloud based solutions streamline administrative tasks by centralizing resource management, grading, and communication.Scalable Solutions at Reduced CostCloud based educational platforms adapt to enrollment changes and group sizes while reducing infrastructure and maintenance costs. As hybrid learning grows, cloud technology enhances learning experiences and cuts operational expenses.How to Develop a Cloud LMS Platform from Scratch?Step 1: Research and PlanValidate your LMS idea by defining its purpose, solving key problems, determining a budget, identifying your target audience, and selecting a monetization model.Define Purpose: Determine if your LMS will support customer training, onboarding, retention, sales preparation, or general education.Solve Key Problems: Address challenges like reducing training costs, streamlining onboarding, freeing up time, or measuring learning impact.Set Budget: Define your budget and account for development, maintenance, and scalability costs.Know Your Audience: Identify users (employees, customers, or general learners) and select an LMS type (corporate, academic, or hybrid).Choose Monetization: Decide between freemium, subscription, or one-time payment models.Step 2: Discovery PhaseAnalyze your business needs to create a clear roadmap using the following steps.Information Gathering: A project manager and business analyst assess your goals, needs, and vision, conduct market research, and define a strategy for a profitable LMS.Competitor Analysis: We identify best practices to streamline development, reduce costs, and accelerate delivery.Defining Scope: Based on your business model and requirements, we outline the project methodology, timeline, and deliverables.User Stories: These describe the LMS's desired functionalities, guiding developers in creating technical specifications and project plans.Architecture Design: Your concept is refined into components and interactions, providing a clear LMS blueprint. Potential technical challenges are identified early, ensuring smooth development.Step 3: Define Core FeaturesFocus on must-have features suiting the LMS functionality plan tailored for your audience. These are indispensable when enterprises aim to provide a good learning experience.Gamification: Boost engagement and retention with points, competitions, and interactive learning.Personalized UX: Deliver relevant content based on a learner's history and role, fostering engagement and ensuring essential skill-building.Integrations: Connect with CRM, email, payment systems, and more to simplify processes and streamline training.Compliance Checker: Ensure proper training and assessments for compliance with internal policies or regulations.Smart Scheduling: Offer convenient scheduling for one-on-one learning sessions.Offline Learning Tracker: Enable learners to download content and manually update assessment checklists to track offline activities.White Labeling: Allow users to customize dashboards with logos and colors to match their branding.Step 4: Choose the Tech StackSelect the appropriate option for the following:Backend frameworks: These form the backbone of LMS operations, handling data storage and processing Popular frameworks include Django, Rails, and Node.js.Frontend tools: Choose the right user-facing interface, like Vue.js or React.js, for quick loading, responsiveness, and aesthetic flexibility.Relational databases: Store and manage LMS data reliably and efficiently with MySQL or PostgreSQLReliable hosting services: Choose from secure, scalable, and cost-effective solutions for cloud-based LMS, like Amazon Web Services (AWS).Step 5: Design and SpecifyOnce you've defined the purpose and features of your LMS, develop detailed specifications. Outline the goals, requirements, features, and technologies for development.With requirements finalized, get mockups and wireframes done for complex architecture. Finalize costs and ensure the design aligns with user expectations.Once approved, get the UI done and hand it over to developers to build the functional product.Step 6: Build the First VersionBegin with implementing essential features first. Add additional functionality incrementally based on client feedback to reduce time-to-market.Step 7: Create the Final ProductFollow a structured workflow: plan, execute, test, and refine in sprints. Conduct regular reviews and testing to ensure high-quality development and timely delivery.Step 8: Rollout and MaintenanceDeploy the cloud LMS platform and provide user training. Offer ongoing maintenance to address user feedback, fix bugs, and implement improvements.Looking ahead, cloud based learning platforms will continue to shape the future of education. While the higher education sector initially lagged in adopting the cloud due to a skills gap, Cloud Service Providers (CSPs) like Sundew are stepping in to bridge that divide.Sundew is committed to transforming education by leveraging the power of the cloud. With our cutting-edge solutions, personalized and immersive learning experiences are now a reality, empowering learners and institutions to break traditional boundaries and reach new heights.The future of education starts with embracing cloud technology, and with Sundew, that future is within your reach.

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Key elements of SEO one needs to know about

In today’s digital ecosystem, SEO has become an important technique in strategizing and ensuring Brand visibility. As per a recent survey, 94% of B2B buyers believe that they search online before making a decision. In the B2C sector, the dominance of the online world reports that global e-commerce is expected to reach $4.5 trillion by 2021.Brands that do not take the initiative to leverage and understand the importance of SEO will be left behind as it plays an imperative role in bringing the potential customers providing a great deal of value to their business. SEO needs a defined strategy, it is not a one-time work but It involves a lot of alteration to your website time and again, and a lot of off-site work as well.Here are few SEO techniques every entrepreneur should know about in growing their online business:1. Aesthetic and User ExperienceThe first thing one needs to accept is that the Website is the front office of the Business to the global market. If it fails to attract and retain users and is not seamless in terms of user experience, no amount of SEO efforts will make much of a difference. Consider looking at other sites within your industry to get an idea of what others are doing and how to improve your website’s user experience, as you can build a different perspective through your design communication.2. Your Website Needs to Be Search Engine FriendlyA lot of start-ups and organizations don’t want to dive into SEO as they start out, but later on, in their journey, they feel the need of optimizing their web presence. Nevertheless, your website should be built in a way that will amplify SEO down the road. Otherwise, one has to spend a huge sum re-engineering the site or building a new one. It’ll be a hassle and possibly a big expense — and will delay your ramp-up of organic user growth by months or longer.3. The Basics of Search Engine OptimizationWhile doing SEO, make sure to write a user-friendly Meta description that connects your business offering with the user requirements. It should be relevant towards the business services described in the page of your website. Headers are equally important, so use your keywords in headers whenever possible, but again, don’t stuff keywords unnecessarily. Lastly, make sure that every photo on your site has a description and alt tag to help Google understand what the picture is all about.4. Writing Unique ContentIt’s best to ensure that every advert, one-liner or description written on your site is relevant to the business and its users. If a business sells a product that is also sold elsewhere, creating your own distinct product descriptions will give search engines more unique content to crawl through, thus you gain an advantage on the competition.5. Influences of Social Media on Your SEO  Over the last couple of years especially, SEO has evolved in many aspects, getting smarter and more accurate in terms of identification of contents. The algorithms have also changed due to the influence of Social Media platforms. Social Media helps you to broadcast your Business Offerings, Though Leadership and Contents to reach a huge audience, online. Thus, it helps you to amplify contents and leverage on the user engagement that you can pull in. This helps you grow organic traffic to the website, which in turn impacts the page ranks.6. Technical SEOTechnical SEO is one of the most important elements in Search Engine Optimisation. It helps search engines spiders crawl and index your site more effectively. One doesn’t have to be a programmer or website developer to update and replace the site’s robots.txt file, which is a mandate nowadays. Further with basic knowledge and with the help of Google Web Master tools, one should be able to put together the XML sitemap efficiently.The main motive to invest in SEO is to drive qualified organic traffic to your website from user searches — and then have those leads make inquiries, further leading to sales conversion. There is no point in doubling, tripling or quadrupling your traffic if it’s not generating the desired ROI or business to be precise. Technical SEO is needed to meaningfully optimize your website to promote your Business Services & Products. For a free consultation get in touch with us at [email protected] or call us at +91-98367-81929.

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