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7 Cutting edge Web Design Trends to maximize visibility 7 Cutting edge Web Design Trends to maximize visibility
Sundew
Author Sundew
Date October 9th, 2018
Time to Read 10 min.
Technology

7 Cutting edge Web Design Trends to maximize visibility

by Sundew

While designing a web page every designer needs to refine their creativity in order to grab the attention of the visitors. In a tech-savvy world, a website is the face of a company so it’s important to follow the emerging trends to stay ahead of the competition.  The design can make or break the reputation of the business online. If the website doesn’t attract or leave an impact at the first glance, chances are visitors won’t return to the website and one might lose them forever.

A good website design is the primary foundation of success across all industries.  So integrating the latest design trends can deliver the best results possible and make your website appear neat and professional. 

The top web design trends that companies and designers are adopting:

1.    Carefully crafted typography

In the battle of grabbing eyeballs, typography is one of the most powerful weapons that one can resort to while planning a website design.   In recent years, the use of serif and sans-serif fonts on the web has broadened to create a dynamic user experience. To keep up with this trend, designers are opting for typography with tons of typefaces not only for laying emphasis but also for creating an aesthetic effect.

2.    More creative formatting

As the device resolutions are getting sharper, simplifying the legibility factor is also opening the door for a rise in custom formation and layouts. Developers put their best foot forward in finding ways to create more engaging and creative formatting styles that work. Grid Layout is one such kind of approach which helps in placing multiple elements on a single page as there are several columns in the grid format.  Usually, a responsive Grid view layout has twelve columns which adjust as per the browsers. It allows images and texts to overlap and converge creating a stunning juxtaposition of bitmap and letterform.

3.    Brighter colours and Bolder Gradients

Bold and striking colors are expected to revamp the industry. This may have been continuing for a little while, but this trend is branching out and holding strong since it made a comeback in the last year. Along with a variety of textures, designers are experimenting with brighter colors and bolder gradient shades. Today a number of brands give preference to solid color palettes to draw the optimum attention of the users. In the era of latest technologies, color-rich sites look sharper and elusive on the high-resolution displays.

4.    Cinemagraphs

Incorporating high-quality videos or animations that run on a smooth, continuous loop have become a popular way to enhance visual performance to otherwise static pages. We’ve seen ample of simple designs already. Now, it’s high time to switch for more appealing visual elements. In this High-Definition world, nobody likes blurry images on the websites.  So make your images more stimulating by using SVG (Scalable Vector Graphics). The benefit of using SVG images on websites is that your images’ pixels won’t get tainted when zoomed. The perks of Cinemagraphs are that they are available in all formats like HD, SD, 4K and so on.

5.    Micro-interactions on websites

Recently many brands are integrating animations or Emojis into their web pages to draw the viewer’s attention.  These are a part of a marketing strategy, where one can share their feelings through Emojis without actually using words. It feels good to see some Emojis waving around on the screen. These micro-interactions are now getting popular and became a trend in website designing.

6.    Custom Illustrations

Illustrations those are eye-catching and tailored to the brand’s appearance, perceived as creative and are more approachable to their customers. While this trend is perfect for businesses that are energetic and has a subtle mix of quirkiness in their approach. Whatever your business deals with, there’s likely an illustration style to match your brand’s identity.

7.    Improving Mobile Presence

In this phase of digital transformation, about 50% of search queries are performed from the mobile devices which point towards making the design of the website mobile friendly. Also, it’s a known fact that Google priorities those sites that are mobile friendly. This obliges all businesses to have mobile-friendly sites to improve SERP and visibility over the internet. Businesses can ensure mobile-friendly behaviour of the website with Lambda Test’s emulators and simulators.

Great web designs not only provide better readability and visual impression but it can also set the tone of your brand’s pursuance, evoke emotions and trigger associations. If all these web design elements are blend together, businesses will weave a perfect match for sites that do not want to leave their audience feel apathetic. 

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General terms & conditions for the provisions of services from Sundew Solutions Private Limited

1 - Scope and subject to change

Sundew Solutions Private Limited, hereinafter referred to as Sundew Solutions, under the brand Sun Dew Solutions Private Limited provides all deliveries and services to its contractual partners exclusively on the basis of these General Terms and Conditions (GTC).

2 - Conclusion of a contract

A contract comes off only by order of the customer by means of online order and the delivered by Sun Dew Solutions invoice and its acceptance by the customer.

3 - General Terms and Conditions

3.1 - All individual prices and the subtotal are exclusive of statutory GST as applicable for Indian Business Entities. For service provision within India, an additional GST Rate of 18% is applied.

3.2 - Services marked as optional are not automatically part of the order. These must be explicitly commissioned additionally. Optional positions are marked as such.

3.3 - It is assumed that both text content and image data in digital form, as well as desired templates and plug-ins are provided by the client (customer) and desired content in electronic form (eg Word, PDF, etc.), as far as it does not differ from the offer.

3.4 - For services that are not included in the ordered offer and are additionally commissioned by the customer, Sundew Solutions settles on the basis of the effective effort (Time & Material). The hourly rate is USD 25.00 – USD 40.00 per hour.

3.5 - For services for which a project contract for customized solutions is concluded, the agreed scope of services and expenses shall be calculated in such a way that it is required for the achievement of the objectives. If the offered value is significantly exceeded, the resulting budget requirements may change during the course of the project in the corresponding ratio. These are recorded as amendments and released by the customer.

3.6 - Services, software or other components of this offer, which are manufactured or provided by a third party and are marked as such, are not subject to the warranty of Sundew Solutions, but of the actual manufacturer or supplier. This applies in particular to templates and plugins procured or provided by the customer.

3.7 - All contents listed in the offer for customized solutions are protected by copyright and are not intended for distribution to third parties.

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4.1 - The terms of payment are basically as follows:

• Standard packages according to online offer: advance payment to our bank account or online payment via PayPal

• Customer project: 1/3 when placing the order, 2/3 after completed installation on the customer server

4.2 - The specified delivery time begins after receipt of payment and kickoff meeting with the customer. From this, time is expected in full working days. The default work week is Monday through Friday.

4.3 - The final delivery time depends on the customer acceptance (UAT) and can thus exceed the specified delivery time.

4.4 - Delivery and performance delays due to force majeure and events that make it difficult or impossible to perform the service substantially, such. For example, strikes, lockouts and official orders are not the responsibility of Sundew Solutions. Unless otherwise provided by law, Sundew Solutions is not liable for damages in this case.

4.5 - Invoice amounts can be transferred either via electronic payment portal PayPal or through Bank Wire Transfer as shared by the Accounts and Finance Department of Sundew Solutions Private Limited during the course of Project Sign Up.

4.6 - Our offers are aimed primarily at business customers. All prices are net prices plus GST at the rate of 18% for service that is provided within India.

4.7 - If invoicing takes place by invoice, the payment must be received within 10 days from the invoice date and according to the payment plan. For the standard packages, see article 4.1. directed.

4.8 - Contract and invoice currency is Indian Rupees for all Business and Individual customers in India and will be in USD, GBP, AED, EURO etc. for Invoices raised to Business entities outside India.

4.9 - The delivery is deemed to have been delivered with the customer's consent, but no later than 14 days after the delivery of the final report to the customer, and thus as a service rendered. If the customer has complaints after this period, Sun Dew Solutions is not obliged to implement them. In this case, the payment of the outstanding amount is obligatory and must be settled by the customer immediately. Not affected by this are services under warranty & support.

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For dunning costs incurred after default, we charge 5% interest on the outstanding amount. Further claims, in particular with regard to the enforcement of the claim by a collection agency remain reserved.

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6.2 - If the client cancels the order before completion for reasons beyond the control of the contractor, the contractor shall be entitled to charge the costs incurred until then on the basis of the above hourly rate; the percentage of progress or documented effort (hours worked) is calculated as the basis for the effort estimate.

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7.1 - Sundew Solutions assumes no liability for damage caused by the use of Sundew Solutions products handed over to the customer (software).

7.2 - If the delivered services are defective at the time of delivery, Sundew Solutions will provide for the removal of the defect. In case of failure of the repair or replacement, the customer may demand the reduction of the remuneration or the withdrawal from the contract.

7.3 - The liability for own negligence, as well as that of our legal representatives and vicarious agents, is limited to intent and gross negligence.

7.4 - The customer is solely responsible for the name and brand of his logo and design. Sun Dew Solutions accepts the documents provided by the customer to the best of its knowledge and belief. It is the customer's responsibility to investigate any trademark infringement or legal violations in connection with image rights, templates or plugins. The liability of Sundew Solutions is limited to the amount of the order value. Sundew Solutions cannot be held liable for the misuse of the logo or other graphic means and products. Any claims of third parties are fully transferred to the customer.

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8.2 - The web sized products may be used by Sundew Solutions as reference works for promotional purposes, unless the customer expressly disagrees on this point. The products are presented for illustrative purposes only.

9 - License agreements and use of products

The customer receives for all delivered and approved solutions (websites, apps, etc.) an unrestricted grant of rights of use.

10 - Applicable Indian law

It applies to the general terms and conditions and the entire legal relationship between the customer and Sun Dew Solutions. Jurisdiction is, unless otherwise agreed, Kolkata, West Bengal.

11 - Final Provisions

Changes or additions to these GTCs are only valid if they have been agreed in writing. This also applies to a change of this written form clause.

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