Social Media Specialist

Company Overview:
Sundew, a trailblazer in digital transformation, boasts a 17-year legacy of excellence. Our core competencies lie in digital strategy, application development, and product engineering.

As we expand, we seek dynamic and seasoned Lead Digital Marketing professionals to steer our Digital Strategy and Marketing projects. The ideal candidate will possess hands-on experience with USA-based customers, demonstrating a track record of delivering meaningful ROI and Strategy Planning achievements. 

Given our focus on the US insurance industry, a strong understanding of US insurance perspectives is an added advantage.

Responsibilities:

• Take full responsibility for monitoring all our social media accounts and clients' organizations.
• Excellent knowledge in planning and executing social media promotions and campaign strategies to achieve business goals.
• Creating and maintaining a Social Media Marketing editorial calendar, with targeted topics outlined for different dates, as well as a plan for where and how that content will be shared
• Actively participate on online community platforms like Quora, Reddit, and more by fostering discussions, addressing inquiries, and encouraging user-generated content.
• Monitor and analyze key performance metrics, such as engagement, reach, click-through rates, and conversions, to assess the effectiveness of content and social media efforts.

Key Requirements:

• Bachelor’s degree, 3+ years of hands-on B2B social media campaign development experience.
• Experience and practical knowledge of primary B2B social media platforms, especially LinkedIn, X, Facebook and Instagram.
• Ability to identify target audiences’ preferences and produce tailored content.
• Strong time-management and organizational skills and very high attention to detail.
• Understanding of social media metrics, interpreting the results and taking action to increase the effectiveness of social media campaigns.
• Understanding of SEO and web traffic metrics/analytics.
• Experience managing multiple projects in a fast-paced environment.
• Certifications related to Social media or digital marketing are a plus.

How to Apply:
Interested candidates should submit their resume and a cover letter detailing their relevant experience and explaining how they meet the specified requirements.

Sundew is an equal opportunity employer. 
We encourage candidates of all backgrounds to apply.