Accelerating to $100M+ growth. A five-year digital transformation for a home warranty disruptor.

Home warranty provider · Linux · Apache · MySQL · PHP

Engagement at a glance

$100M+ growth from a single landing page to preferred home warranty provider serving customers, contractors, realtors, affiliate artners and operations.
A custom enterprise CRM and claims automation engine, engineered as a modular platform that has scaled continuously.
Unified portals connecting customers, contractors, realtors and operations to one underlying platform, hosted on AWS, rather than a patchwork of disconnected tools.
End-to-end workflow automation and real-time integrations across a centralized, cloud-hosted data foundation.
Sundew has served as the company's strategic technology and platform engineering partner since 2019, and is an ongoing engagement.

The business context

In 2019, an ambitious New York-based home warranty startup approached Sundew with a bold vision: to redefine how Americans experience home warranties. The organization set out to challenge traditional home warranty models by delivering faster service, smarter operations, and a superior customer experience, powered by technology.

What began as a single landing page has since evolved into a five-year journey of shared success, with Sundew continuing as the company's strategic technology partner.

The challenge

An ambitious growth vision only moves as fast as the systems underneath it. Business growth was constrained by fragmented CRMs and third-party tools, manual claims and policy workflows, and limited real-time visibility across operations. Poor system interoperability and legacy systems struggled to keep pace with the organization's ambition.

The challenge was not a single broken system; it was building a digital foundation capable of scaling with a company that intended to become one of the fastest-growing home warranty providers in America.

The Sundew approach

Sundew led a consulting-first digital transformation, building a connected digital backbone on a Linux, Apache, MySQL, and PHP foundation, designed to scale with the business rather than constrain it.

A custom enterprise CRM and policy management foundation

Sundew delivered a custom enterprise CRM and policy management system, built on a Linux, Apache, MySQL, and PHP foundation, replacing the fragmented CRMs and third-party tools that had been limiting the business, with a system purpose-built around how the company actually operates.

AI-enabled claims automation

Manual claims and policy workflows were replaced with AI-enabled claims automation, removing operational bottlenecks that had slowed the business and giving the organization the end-to-end automation needed to operate at scale.

Unified portals for customers, contractors, and operations

Sundew delivered unified portals across the business, including a customer portal and mobile experience, and a contractor and technician mobile app, connecting every stakeholder in the service journey to the same underlying platform rather than disconnected tools.

A centralized data foundation

A data warehouse and analytics layer, supported by data and middleware infrastructure, gave the business real-time integrations and the operational visibility it had previously lacked, turning data into a resource the business could act on rather than a byproduct of daily operations.

The outcome

The transformation delivered $100M+ growth in just five years, built on end-to-end automation, unified collaboration across the business, AI-driven insights, and a cloud-native architecture designed to scale. This wasn't about replacing tools; it was about rethinking how the business should work.

Today, the company is among America's fastest-growing home warranty providers, trusted nationwide and powered by technology that scales with its ambition.

What this means for your enterprise

Consulting-led technology creates the foundation for exponential growth, but only when the digital ecosystem is designed around how the business actually operates, not a generic template. Domain-driven design ensures that fit.

Data and AI aren't add-ons to a growth story; they are growth accelerators in their own right, and they only work as accelerators when the underlying systems, CRM, claims workflows, and operational data, are unified rather than fragmented. The deeper lesson from a five-year engagement like this one is that partnerships built on a shared vision outlast any single project.

"Scale is not a feature you add later. It's a foundation you build first."

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Frequently Asked Questions

Why did Sundew take a consulting-first approach rather than starting directly with development?

A fast-growing business with fragmented CRMs, manual workflows, and legacy systems needs its digital foundation designed around how it actually operates, not built around a generic template. A consulting-first approach lets Sundew understand the business first, so the CRM, claims automation, and portals built afterward fit the business rather than constraining its growth.
How did AI-enabled claims automation change the day-to-day operations of the business?

It replaced manual claims and policy workflows with automated processes, removing a major operational bottleneck. Combined with the custom CRM and unified portals, this automation was central to the end-to-end automation that supported the company's growth to $100M+ over five years.
What is included in the unified portals delivered across customers, contractors, and operations?

The unified portals include a customer portal and mobile experience for policyholders and a contractor and technician mobile app for the field service side of the business, connecting every stakeholder in the service journey to the same underlying platform.
Why has Sundew remained the company's technology partner for five years rather than a single project?

What began as a single landing page in 2019 grew into an ongoing, five-year partnership because the technology needs kept evolving alongside the business's growth. Sundew has continued to advance automation, expand data and AI capabilities, and build on the same Linux, Apache, MySQL, and PHP foundation as the company has scaled.
Is this kind of transformation only relevant for businesses already experiencing rapid growth?

No, this engagement began when the company was still an early-stage startup with a single landing page. The digital foundation, custom CRM, claims automation, unified portals, and centralized data were built specifically so the business could scale into its ambition, rather than being retrofitted after the growth had already happened.