The widespread emergence of smart voice assistants not just giving us daily news and weather updates, they are changing the SEO landscape along the way.
What Is Voice Search Optimization?
A significant number of individuals are already executing voice searches multiple times per day, and by 2020 it is predicted that about 50 percent of all searches will be via voice. That means we’re asking our handy voice assistants like Alexa, Siri, Cortana and others to find anything online.
The process of voice SEO then, is to optimize your content in a way that convinces these smart assistants to present it to end users whenever they ask a relevant question. Thus, when it comes to voice search optimization, you either rank first, or rank nowhere.
6 Steps Towards Voice Search Optimization
With voice searches becoming more popular, it’s time to start optimizing content to be ranked by smart assistants and consumed by end users. In this article, we’re focusing on informational search, which traditionally has been carried out on popular web browser search engines like Google, Bing and Yahoo.
Know That Voice SEO Is in Its Infancy
First, there’s a lot we don’t know about voice search engine optimization, simply because it’s such a fresh and new frontier. Moreover, traditional SEO for Google’s search engine regularly evolves, and we should expect voice SEO to take a similar path.
With that in mind, you should not only act fast to get your audio content optimized for smart assistants, but you should also be prepared to modify and adjust your strategy in line with the inevitable changes and discoveries yet to be made regarding voice search.
Local businesses will be the first to benefit from the increasing popularity of voice search. With that being said, if your business has an office or physical location, the best way to optimize for voice search is to claim your Google My Business listing to help voice assistants find and relay your business location quickly when users ask for it — because they will ask for it.
Local search will be of paramount importance as consumers turn to their voice devices, and eventually connected cars and appliances, to find solutions, offers and services that are convenient and immediate. Brands must curate each of their location’s marketing and business listings accordingly to capitalize on voice search.
Write in a conversational tone
Search engine optimization for Google involves using keywords and formatting that helps Google figure out what you’re talking about. The aim is to use keywords and phrases that get searched for on Google, so your website shows up when consumers execute that particular search. But writing for the web is totally different compared to writing for voice-enabled search.
This all matters because the keywords a consumer would type into a Google search bar will not be the same as the keywords, they would utter to their smart voice assistant. Furthermore voice-enabled searches tend to be longer, containing more long-tail keywords.
Write Short Answers to Long Questions
Consumers are drawn to the time-saving nature of smart voice assistants, so asking a quick question in hope of getting a quick answer is high on the list of consumer wants and needs. Thus, voice-enabled search is dominated by questions.
The importance of using Scheme data, also known as structured data and schema markup, represents an initiative put together by a group of search engine competitors that came together to solve a common issue.
Schema markup seeks to avoid those confusions by allowing webmasters to use HTML tags to describe what their content is actually about. With schema data in place, search engines can correctly categorize your content using the HTML tags and long-tail keywords used throughout your content to eventually to show the end user the content they want to see. Now, with voice-enabled search growing as it is, schema data will play an even bigger role, particularly when users pose follow up questions about a previous query.
Ensure Your Mobile and AMP Friendliness
According to Google, 20% of mobile searches are voice searches but if your website isn’t mobile optimized, or AMP-enabled, their attention won’t last long, as 47% of consumers expect a website to load in 2 seconds or less.
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