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Six Instagram Marketing Tips for Brands in 2019 Six Instagram Marketing Tips for Brands in 2019
Sundew
Author Sundew
Date May 28th, 2019
Time to Read 10 min.
Technology

Six Instagram Marketing Tips for Brands in 2019

by Sundew

Instagram is one of the most popular social networks in the world. Last June, it exceeded the billion-user mark. It started as a simple platform for sharing photos and videos with people having similar interests and now it has become a valuable marketing tool for businesses. They are investing more and more on Instagram to promote their products. Here are some tips for using the app to highlight your business.

Use user-generated content

It’s about delivering spontaneous content, like videos and live broadcasts. This type of communication makes it possible to value the human factor, too often invisible in B2B companies, in order to build credibility with potential customers. An excessively professional image may produce an impression of coldness and distance. Nowadays, customers enjoy meeting people who are behind the branding of a company.

Combine spontaneity and variety

With Instagram, posting a photo or video is extremely easy. The time spent, creating the content is thus minimized. The platform allows users to publish different types of content without planning or editing. Diversifying content allows a business not only to reach different audience segments but also to reveal different facets of its business. It is therefore important to focus on variety, rather than confined to monotonous series of posts.

Do actively invest in your niche

Besides publishing content, it is important to take an active part in the conversation. In addition to publishing images and videos, a company must be careful to respond to comments from its subscribers. A company that takes the time to interact with others/outsiders is more likely to receive interest in return.

Tell a story with each post

On Instagram, the most popular companies are the ones that tell the most compelling stories. To attract a committed audience, you need to invest in high-quality visual storytelling, which allows your company to stand out and establish a consistent presence on the platform. This presence is not limited to the photo and video stream. The Stories feature of Instagram grabs more attention of the relevant audiences.

Measure meaningful indicators

All indicators are not equal. It is best to focus on data that signals active engagement, such as comments or the number of new subscribers. These indicators make it possible to evaluate concretely the performances of the company and the effective quality of the generated exposure.

B2B companies have their place on Instagram

Instagram is admired mainly by B2C brands. However, the platform represents a real opportunity for B2B companies, provided these good practices are applied.

Now you have a good idea of the steps to put in place to get started on Instagram. Set a specific number of goals and analyze the results of your marketing efforts.  After that, regularly post quality content. Remember to add a bit of storytelling to your descriptions to engage the conversation with your followers. Make Stories to announce big events or exclusive promotions. In case you need further amplification, feel free to get in touch with our experts at [email protected] or call us at +91-98367-81929.   

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General terms & conditions for the provisions of services from Sundew Solutions Private Limited

1 - Scope and subject to change

Sundew Solutions Private Limited, hereinafter referred to as Sundew Solutions, under the brand Sun Dew Solutions Private Limited provides all deliveries and services to its contractual partners exclusively on the basis of these General Terms and Conditions (GTC).

2 - Conclusion of a contract

A contract comes off only by order of the customer by means of online order and the delivered by Sun Dew Solutions invoice and its acceptance by the customer.

3 - General Terms and Conditions

3.1 - All individual prices and the subtotal are exclusive of statutory GST as applicable for Indian Business Entities. For service provision within India, an additional GST Rate of 18% is applied.

3.2 - Services marked as optional are not automatically part of the order. These must be explicitly commissioned additionally. Optional positions are marked as such.

3.3 - It is assumed that both text content and image data in digital form, as well as desired templates and plug-ins are provided by the client (customer) and desired content in electronic form (eg Word, PDF, etc.), as far as it does not differ from the offer.

3.4 - For services that are not included in the ordered offer and are additionally commissioned by the customer, Sundew Solutions settles on the basis of the effective effort (Time & Material). The hourly rate is USD 25.00 – USD 40.00 per hour.

3.5 - For services for which a project contract for customized solutions is concluded, the agreed scope of services and expenses shall be calculated in such a way that it is required for the achievement of the objectives. If the offered value is significantly exceeded, the resulting budget requirements may change during the course of the project in the corresponding ratio. These are recorded as amendments and released by the customer.

3.6 - Services, software or other components of this offer, which are manufactured or provided by a third party and are marked as such, are not subject to the warranty of Sundew Solutions, but of the actual manufacturer or supplier. This applies in particular to templates and plugins procured or provided by the customer.

3.7 - All contents listed in the offer for customized solutions are protected by copyright and are not intended for distribution to third parties.

4 - Delivery and payment conditions

4.1 - The terms of payment are basically as follows:

• Standard packages according to online offer: advance payment to our bank account or online payment via PayPal

• Customer project: 1/3 when placing the order, 2/3 after completed installation on the customer server

4.2 - The specified delivery time begins after receipt of payment and kickoff meeting with the customer. From this, time is expected in full working days. The default work week is Monday through Friday.

4.3 - The final delivery time depends on the customer acceptance (UAT) and can thus exceed the specified delivery time.

4.4 - Delivery and performance delays due to force majeure and events that make it difficult or impossible to perform the service substantially, such. For example, strikes, lockouts and official orders are not the responsibility of Sundew Solutions. Unless otherwise provided by law, Sundew Solutions is not liable for damages in this case.

4.5 - Invoice amounts can be transferred either via electronic payment portal PayPal or through Bank Wire Transfer as shared by the Accounts and Finance Department of Sundew Solutions Private Limited during the course of Project Sign Up.

4.6 - Our offers are aimed primarily at business customers. All prices are net prices plus GST at the rate of 18% for service that is provided within India.

4.7 - If invoicing takes place by invoice, the payment must be received within 10 days from the invoice date and according to the payment plan. For the standard packages, see article 4.1. directed.

4.8 - Contract and invoice currency is Indian Rupees for all Business and Individual customers in India and will be in USD, GBP, AED, EURO etc. for Invoices raised to Business entities outside India.

4.9 - The delivery is deemed to have been delivered with the customer's consent, but no later than 14 days after the delivery of the final report to the customer, and thus as a service rendered. If the customer has complaints after this period, Sun Dew Solutions is not obliged to implement them. In this case, the payment of the outstanding amount is obligatory and must be settled by the customer immediately. Not affected by this are services under warranty & support.

5 - Delay, dunning costs:

For dunning costs incurred after default, we charge 5% interest on the outstanding amount. Further claims, in particular with regard to the enforcement of the claim by a collection agency remain reserved.

6 - Retention of title and rescission

6.1 - The services remain the property of Sundew Solutions until full payment, even if they are resold (extended retention of title). In the event of late payment, Sundew Solutions can also withdraw from the contract and reclaim the already provided sources (software code).

6.2 - If the client cancels the order before completion for reasons beyond the control of the contractor, the contractor shall be entitled to charge the costs incurred until then on the basis of the above hourly rate; the percentage of progress or documented effort (hours worked) is calculated as the basis for the effort estimate.

7 - Warranty and Liability

7.1 - Sundew Solutions assumes no liability for damage caused by the use of Sundew Solutions products handed over to the customer (software).

7.2 - If the delivered services are defective at the time of delivery, Sundew Solutions will provide for the removal of the defect. In case of failure of the repair or replacement, the customer may demand the reduction of the remuneration or the withdrawal from the contract.

7.3 - The liability for own negligence, as well as that of our legal representatives and vicarious agents, is limited to intent and gross negligence.

7.4 - The customer is solely responsible for the name and brand of his logo and design. Sun Dew Solutions accepts the documents provided by the customer to the best of its knowledge and belief. It is the customer's responsibility to investigate any trademark infringement or legal violations in connection with image rights, templates or plugins. The liability of Sundew Solutions is limited to the amount of the order value. Sundew Solutions cannot be held liable for the misuse of the logo or other graphic means and products. Any claims of third parties are fully transferred to the customer.

8 - Privacy Policy

8.1 - The data required for the transaction will be stored in strict accordance with the provisions of the International Data Protection Act and, if necessary, passed on to affiliated companies, as well as third parties for the order processing of engaged companies. All personal data is kept confidential and used only for internal purposes.

8.2 - The web sized products may be used by Sundew Solutions as reference works for promotional purposes, unless the customer expressly disagrees on this point. The products are presented for illustrative purposes only.

9 - License agreements and use of products

The customer receives for all delivered and approved solutions (websites, apps, etc.) an unrestricted grant of rights of use.

10 - Applicable Indian law

It applies to the general terms and conditions and the entire legal relationship between the customer and Sun Dew Solutions. Jurisdiction is, unless otherwise agreed, Kolkata, West Bengal.

11 - Final Provisions

Changes or additions to these GTCs are only valid if they have been agreed in writing. This also applies to a change of this written form clause.

Work Office:

Adventz Infinity
Module 702, 7th Floor,
BN Block, Sector V, Bidhannagar,
Kolkata: 700091, West Bengal, India.

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BN Block, Sector V, Bidhannagar,
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