Today more prospects and customers are accessing the Internet to educate themselves and learn more about your company, so your website plays a major role in it. Just having an online presence doesn’t suffice in the current scenario. You need to have a well-designed website which will serve as a valuable asset to your business for the longest time.
A website is a brand’s most valuable sales and marketing asset, yet only a few businesses truly leverage its lead generation potential.
So, without any further deferment, let’s look into how to get started transforming your website into a Business Asset:
1. Drive Your Visitors toward Your Goals
Always keep in mind that you are trying to get your visitor to a specific goal on your website. So your website needs to look dynamic and run smoothly. Getting visitors to take an action requires a conversion-focused design with ample call to action (CTA) placed strategically throughout your website. Since some consumers will be curious, make sure your navigation is clear and accessible. Also ensure quick load times, since customers won’t have the patience to wait for your page to load.
2. Establish Trust and Authority
Your customers may realize the value in what you’re saying only if you provide a concrete backup of your social engagements and third-party endorsements. Social proof in the form of on-site reviews, testimonials and appropriate monitoring and engagement on third-party review sites, helps build trust as well. It affirms your customers that yours is a trustworthy brand.
3. Content Strategy to Attract Prospects
By mapping out the questions your prospects ask and the problems that they face, you will identify opportunities for content that your organization can create in order to answer those questions or solve that problem. Your content strategy should revolve around providing value that sells. You’re not just crafting content to increase your number of website pages. Even though more pages will boost your SEO ranking, you need to factor in your customers. Those are the people that will be reading your content and will expand your reach. You won't be able to increase your blog or website traffic if your content strategy is not well planned or doesn’t align with your buyer’s journey.
4. Make the Most Important Things Easy to Find
This is where your navigation and links in places like the sidebar and footer comes into play. Companies need to ensure that the most important pages on their website are easy to locate. The key elements like contact page, product or service pages, or any other pages of primary importance in generating leads for your business need to be easily accessible. Don’t assume someone will go on searching. So, make it as easy for visitors to get in touch with you with CTA options wherever applicable.
5. Keep Your Website Search Engine Friendly
Making a site Search Engine Friendly which means the search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they can then serve the most relevant and valuable web pages to their users based on the topics they search for. The better the SEO tactics are integrated into the web design process, the more is the chance of indexation and ranking on the first page of the search results. To perform well in search engine listings, your most important content should be in HTML text format.
Building a website is more than just flinging something with your contact information. It is essential to provide a unique user experience that performs well in search engines. Always improve and watch out for ways to make your website better, faster and more goal-focused.