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A total site redesign is a tricky thing. At some point, you must redesign your site, but when you do, you run the risk of your traffic dropping off. Redesigning a site is one of the biggest SEO challenges that a company can face.
If you are currently redesigning your site or planning on a full site renovation in the future, here’s what you need to identify:
What should you do during the redesign process?
While you are redesigning your site, you need to keep a few things in mind. Some of these things may not seem important to you, but leaving any of them out is an easy way to cause a huge traffic drop.
Never take down your site
At no point should you pull your old site offline unless it needs to go under for a few minutes as you launch the new design. When visitors encounter a website that says “sorry, we’re under construction” for several weeks, traffic declines before the new site goes live.
Re-examine your keyword strategy
Redesigning is the perfect time to evaluate your existing keyword strategy. Take a look at your organic keyword traffic, and find out if your site could be gaining traffic from any new long tail keywords.
Optimize all content with right keywords
You should also be reviewing content on each page prior to your site redesign. Sometimes things can get changed in the process. Titles are altered; meta descriptions are dropped; and SEO gets marginalized. Don’t let this happen to you. Instead, pay close attention to optimizing all content on all pages.
Maintain the same URL structure as much as possible
If you can, keep your URL structure the same. Whenever you change a site’s URL structure, you lose vast amounts of traffic from inbound links.
Create a comprehensive 301 URL redirect mapping strategy
Nearly every site redesign will have some pages that will be mapped to a new location. It’s important to have a complete plan in place for redirecting every such page. Every single rewritten URL must have a 301-permanent redirect.
Create an effective customized 404 error page
Since the new site will probably experience a few 404s, you should have an optimized 404 page in place.
Create new sitemaps (HTML and XML)
You should always have an up-to-date sitemap, but it’s especially important for a site launch or redesign. If any content has moved to new URLs, the sitemap can help the search engine discover these new locations.
Put tracking codes in place
When you’re sure everything is ready, place your analytics tracking code in the page source. Any conversion landing pages should also be tracked with the relevant codes.
Watch the Google index status
Keep an eye on how things are indexing in Google. You want to make sure that Google is indexing your entire site.
Watch your traffic
Traffic is a critical metric for measuring the success of your new site’s SEO. Keep close tabs on everything that happens with your traffic patterns.
A redesign should be an opportunity to improve your SEO and conversion rates. However, for sites with strong organic search traffic, this should be undertaken with care to preserve your SEO. Following the instructions in this article should ensure you only see positive improvements. For further information, get in touch with us at +91-98367-81929.
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Data Engineering Vs. Data Science - Key differences
Business Intelligence(BI) and Data Analytics are no longer buzzwords. Instead, enterprises are rapidly gravitating towards them to improve business performance. With adequate focus on data literacy, its collection, and data infrastructure, it is possible to accomplish results capable of enhancing revenue generation. Businesses generate a humongous amount of data today. This necessitates adopting intelligent and result-oriented data products to process the generated data and enhance its utility. The model "Data Science Hierarchy of Needs," suggested by Monica Rogati, further corroborates this. According to this model, Data Acquisition occupies the lowest level. It is succeeded by Data Engineering, Data Analytics, Business Analytics, Data Science, and AI (deployment and observability). Data engineering helps to connect data gathering with Data Science. Raw data cannot form the basis for building predictive models that establish trends and patterns. It needs to be converted into a usable or accessible form. This transformation is achieved using well-designed systems and pipelines. The designing, developing, testing, and maintenance of these pipelines and architectures fall under the purview of Data Engineering.Data Science deals with the extrapolation of knowledge and insights from transformed but noisy raw data, both structured and unstructured, and applying that knowledge to answer business-related queries for better decision-making and formulate metrics to improve implemented business processes.Data scientists achieve the above by using different scientific methods, algorithms, processes, and systems. Data engineers complement Data Scientists by providing them with the necessary framework and architecture. Data Engineering: Defining its scope and criticalityAnalysis of Big Data has completely changed the way of doing business. The collection and management of such a large volume of data require the development of an architecture that can handle structured and unstructured primary data and appropriately cleanse and transform it. The development and management of this data architecture is done by Data Engineers. They use different intricate methodologies to achieve this. Tools associated with the implemented technique range from AI to Data Integration. By choosing and employing the correct tools and techniques, Data engineers gather, clean and authenticate data to make it comprehensive and coherent for analysis by Data Scientists. Data Engineering is also important because it helps to refine SDLC(Software Development Life cycle), enhances data security, protect businesses from cyber attacks and cyber frauds and increase business domain knowledge. Its contribution to elongating the shelf-life of a business is indisputable. By converting unreadable data into readable form, Data Engineering empowers Data Scientists with secure data to generate accurate business insights. Data Science: Its meaning and definitionModern businesses are awash with data. With the expertise of professionals, it is possible to use available cutting-edge technology and tease actionable insights from the gigabytes of transformed data generated. These experts are Data Scientists. They add value to a business by providing enterprises with accurate analytics and insights for precise decision-making, deciphering trends to realign goals, improve workflows by focussing on its best practices and identifying growth and revenue-earning opportunities. Data Science is also used to provide quantifiable data-driven evidence, refine target audience and influence insightful talent acquisition. Data scientists are invaluable assets who analyze disparate data sources to generate meaningful insights that help businesses to grow, become profitable, and attain sustainability.Data Engineering vs. Data ScienceOften confused and thought to refer to the same thing, Data Engineering and Data Science are interwoven processes with distinct fundamental differences. Data engineering is the bridge that straddles the divide between data gathering and gaining value from data. It plays a critical role in the success of data science. Differences between the two primarily relate to:Data handling: Big Data can benefit businesses by creating multiple possibilities for improvement. An organization employs people skilled in Big Data management to maximize this advantage. Data engineers and Data scientists play a crucial role in this management.In the "Data Science Hierarchy of needs" pyramid, there is a clear distinction between the job roles essayed by Data engineers and Data scientists. Data engineers collect relevant data, transform it, and move it into pipelines so Data scientists can aggregate, optimize, test, and analyze it to generate real-time insights. Data task classification: The work of a Data engineer is technically oriented as it involves three critical data actions, namely designing, building, and arranging Data "pipelines." They are Data Architects who design Big Data architecture and prepare it for analysis.Alternatively, Data scientists analyze, test, create and present data so enterprises can improve business decision-making and make it data-driven. Data engineers do technical work, while Data scientists are more business-oriented. Tools involved: Machine Learning(ML) and Deep Learning(DL) are to Data Science what ETL(Extract Transform Load) and ELT(Extract Load Transform) are to Data Engineering. ETL is the process of extracting, transforming, and loading the transformed data onto the original database.ML, a subset of Artificial Intelligence or AI, enables computers to forecast future scenarios automatically by using specific algorithms and existing information. DL uses artificial neural networks built on ML algorithms to allow the automatic learning of computers. Of algorithms and statistics: Data Engineering uses algorithms, but Data Science uses statistics. Algorithms comprise rules and processes that guide computers to carry out specific tasks. They deal with information retrieval, logical reasoning, and mathematical problems like calculus and linear algebra.Statistics involve the study and interpretation of numerical data. Other than using statistics to group, review, and analyze information, Data scientists also use it to apply quantifiable mathematical models to specific variables.ConclusionTo sum up, Data engineering plays a critical role in Data Science. But while they might occur together in almost all business applications, they are fundamentally different and require separate tools and skill sets for successful application.Data Engineering deals with data management, understanding, and extraction from big datasets. At the same time, Data Science is concerned with analyzing the cleaned and extracted data and using analytics to generate intelligent business insights. Together, they help businesses transition from average to excellent.
A Few Merits & Demerits of WordPress for Your Business
In case you own a business, it’s imperative for you to have a website for the same in order to withstand the competition and to grow your business. But how to actually create a website in the first place? If you do not have any clue about the intricacies of the same, you will have a lot of queries in your mind, which is natural! You might think which platform to use to create one and even if you have an old website, you might need to know the ways of revamping it for escalating your business growth and to make sure that it doesn’t become obsolete in the coming months.There are numerous platforms available on the web which will promise you to provide free websites for your business. However, you must always choose the right one and WordPress is the most common of all. In order to create a website on WordPress, you need to get in touch with a website development company or individual developers who specialise in WordPress website creation. However, before you do so, you must learn the merits and demerits of having a WordPress website for your business.But before that, here are a few facts about WordPress:1. More than 75 million websites depend on WordPress.2. WordPress powers 23% of the entire websites, almost.3. In WordPress, there are more than 45,000 plugins.Now, here are a few advantages of using WordPress platform:1. It’s Open-Source: The best part of WordPress is that it’s an open –source platform which means that the developers can make use of the code written or used already without modifying the same or having to start from the beginning. This is quite a relief, isn’t it? Also, there are large communities of developers available for WordPress and they can share codes among themselves thereby saving the time for writing new ones and implementing the same.2. It’s Easy to Operate: Websites need to be refurbished occasionally to be on track with the technological advancements happening over the web. So, to do this in your WordPress website, you do not need to get in touch with designers or developers to modify your website. This is because you can make all the changes yourself without having to write a single code. This will save you a lot of time as well as money!3. It’s Simple with Higher Usability: With other frameworks, you will need to have some kind of understanding of the technicalities and knowledge but this isn’t true for WordPress. Even with zero technical background, you can still use it and that too, quite effortlessly. So, with WordPress, there’s no need to be aware of the programming languages like PHP, HTML, CSS, and so on.Here are a few demerits of WordPress:1. It’s Open-Source: An advantage can also be a disadvantage at times! So, when we said that it’s open-source and hence, it doesn’t need any code, it can also be a reason for your website’s downfall. It is being used widely and therefore, is an easy target for the hackers. Your website can be vulnerable to cyber-attacks as the code that you would have used for your website can be written by someone else and so, there can be a possibility of your website carrying malicious bugs which can hinder its overall functionalities.2. Excessive Plugins: Usually, plugins are meant for enhancing the functionality of a website but too many plugins can work differently as well! Too many plugins can also affect the overall performance of your website and make it slower with a decreased response time. Hence, it’s better to refrain from using such plugins and with every new update, try and uninstall the ones which are not in use anymore.3. Decreased Speed of the Website: As the WordPress websites need numerous generic codes and plugins for uniting the several functionalities into the website, the website is more likely to respond slowly and the loading time can also get decreased. So, when users will find that your website isn’t responding well to their command, they might consider going for other alternatives!4. Security is what matters: As the most popular CMS for websites WordPress is easy target for hackers and spammers. WordPress is though being one of the most user-friendly website development platform available to us, it is terribly vulnerable to attacks. A study says that more than 70% installations that happen are vulnerable as the developers do not practice proper security protocols for the platform.Although, it’s not at all easy to outline every single merit and demerit of using WordPress framework and to know firmly whether you should go for it or not, the above-mentioned points are the most common ones that every business owner must consider while thinking about making use of WordPress for building a website. Also, this blog is just a general informative one which is meant for letting the readers know about this particular framework in detail. This write-up doesn’t provide an argument for or against the usage of WordPress. It’s for you to read this and decide whether or not you should make use of WordPress for creating a website for your brand / business. The decision and choice is yours completely.
Static vs dynamic website? Pros and cons, detailed Comparisons
A website is a backbone and one of the primary pillars of any online business. When you are choosing a website for your business, make sure it is robust and scalable to reconstruct and grow your business. Though there are certain parameters to categorize a website, it can be mainly classified based on the functions they perform and the nature of development: A dynamic site and a static website.What is a static website?A static website is developed in CSS and HTML languages. It comprises a series of coded files that are created to represent different physical pages on the site. These websites are easy and quick to develop. A static website looks much like an online brochure with forms and hyperlinks which enable its potential customers to view different pages on the screen. The pages on a static website once created will remain static and cannot be updated without coding skills. That is, if the business owner wants to update certain information on the static website, he must hire a versed developer to perform the needful.What Is a Dynamic Website?On the other hand, a dynamic website is developed using certain advanced server technologies like PHP, JavaScript, or ASP to build more dynamic web pages that are interactive in nature and dynamic according to time, geography, and user type. We can connect dynamic websites to a large database to pull information. This helps in creating a more user-driven page consisting of informative content that changes as the user wants according to the user’s commands.Pros and cons of a static websiteProsTime-savingOne of the greatest advantages of a static website is its quick development time. It is faster to develop a static website than a dynamic one.Cost-EffectiveUnlike a dynamic website, a static website is quite cheap to develop. So startups can certainly find this option better on a shoestring budget. For static websites, you can get dedicated servers at a cheaper price.Easy IndexingSearch engines including Google can easily index it as it is just a series of coded HTML or CSS files.Fast TransferringAs a Static website does not boast of complex structures like the dynamic one, it can easily be transferred from server to client without lengthy processing time.ConsLimited FunctionalityA static website does not offer the truckload of functionalities that a dynamic website can. Besides adding images, text, videos, and hyperlinks to the content, a static website cannot perform any other specific functions.Difficulty in changing and updating informationIt is time-taking and complicated to change and update the content on a static website. A technical expert will be required to complete the task as all HTML files need to be changed individually even to make the slightest changes to the web pages.No Apt for the long runAny online business needs to make a number of changes and updates to be in sync with the latest information. On a static website, one needs to change each file again and again in order to make those changes live. Pros and Cons of a Dynamic WebsiteProsEasy to UpdateThe primary advantage of a dynamic website is its easy-updating feature enabling quick updates according to the requirements of the business owner. Unlike the Static website, analytical research is not needed to change the dynamic website.InteractiveDynamic websites are interactive and respond instantly to the users and change according to their behavior.Quick ResponsivenessIn contrast to the static website, a dynamic website is preferred by the users for its responsiveness. It can be quickly updated to various screen sizes which were impossible with a static one.Sleek NavigationA dynamic website offers sleek navigation and lets the user move around and transition from one page to the other without any problem.ConsExpensiveCompared to the static websites, dynamic websites cost more for both hosting and development. However, it does not cost additional charges for any updates or changes.Slow ProcessingAs a dynamic website is suitable to perform different functions with complex technology, this results in it becoming slower to load and process.Conclusion The resourcefulness and the utility of both the static and dynamic websites depend on specific purposes and needs. Where startups might prefer the ease and simplicity of a static website, many business owners might go with the rich functionality and intuitiveness of dynamic websites. Though dynamic website costs are high, it is a better approach to website development. It would be a one-time investment and would be beneficial to scale any online business.
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