In this competitive landscape, the key to success is creating high-quality content for the viewers. New forms of marketing are evolving, and the industry is diversifying across a plethora of other options available to the marketers to grow their audience and build a pipeline of interested prospective customers. The influence of video on e-commerce business is undeniable. An affirmative experience with a video ad increases brand association by 139% and purchase intent by 97%. If you haven’t experimented with video yet, then it’s the time. YouTube has become one of the largest search engines in the world. If you have spent time in search engine optimization (SEO), you should be giving some time to your video strategy, too. Let’s look into the different ways to use YouTube Marketing to improve your e-commerce Sales:
1. Use short video clips
Video length matters, especially, when it comes to sharing on social media platforms. Usually, YouTube videos which are under two minutes in length get most views from the users. Instead of creating random videos, use precise content that targets your niche customers at different stages of the customer journey.
2. Create a branded channel
To improve your e-commerce sales, create videos of your product and services but never offer a direct pitch for sales. Videos look more professional when it comes from a verified account with your store name; it creates awareness of your brand.
3. Be consistent with content production
For YouTube marketing, it’s best to be committed for the long term. Create content strategically if you can post consistently, and then come up with a multi-pronged strategy to engage viewers.
4. Use analytics to understand what works
YouTube offers profound insight into your video performance through analytics. Take full advantage of it. The data is comprehensive enough for you to know exactly what works and what doesn’t work.
5. Use annotations to keep your audience engaged
Annotations are a YouTube feature that let you put text and links over your videos. Interactive footnotes can give you a boost in subscriptions.
6. Advertise with AdWords
You are able to advertise on three domains: as a pre-roll ad before the videos that people watch; as a banner ad when you’re browsing the web; or as a promoted video when people search for similar videos on YouTube.
7. Promote your content across all platforms
Treat your videos as you would do for a blog post, and propagate it through all your social media channels like Facebook, LinkedIn, Instagram, Twitter and you can also blog about the same.
Incorporating a video into your e-commerce business strategy will make visitors stay on your website longer and increase the attention span, which will enhance the organic reach and grow your conversion rates. YouTube Marketing may cost you more time and money in the beginning, but it’s an investment that will easily pay off tenfold. By carefully placing these videos on social media and your website, you’re giving potential customers all the information possible in order to get them to purchase your offerings.
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