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Does Your Website Need Accelerated Mobile Pages? Does Your Website Need Accelerated Mobile Pages?
Sundew
Author Sundew
Date November 20th, 2019
Time to Read 10 min.
Technology

Does Your Website Need Accelerated Mobile Pages?

by Sundew

The goal was to develop a highly optimized method for delivering content to mobile devices. Essentially, they utilize a number of optimization techniques for super-fast load times, especially on mobile.

Why use it?

It’s a great format for boosting your performance on mobile. Since it is a much simpler form of markup, your mobile device is able to render much quicker than HTML. AMP was designed to be highly optimized for speed and the mobile user experience. As a result, page load times are reduced significantly. With such a simple change, pages now are able to load 15% to 85% faster on mobile devices. 

On a simpler note, browsing on mobile while you’re on-the-go will mean that your internet speed is not always fast. So it’s best to optimize the experience of mobile browsing for all users.

How does it work?

The open-source AMP framework takes traditional HTML and strips away the many unnecessary web page elements that bog down a mobile page’s performance. Gone are advertisements (mostly), JavaScript, third party scripts, and any content or code, which are not essential for the mobile web experience.

How to customize AMP pages?

Using Google Search Console or your HTML, webmasters can optimize AMP code to make them more customizable and trackable.

How does it affect search rankings?

We know that mobile-friendliness is a factor in search rankings, and sites that pass Google’s Mobile Friendly Test, appear higher in the search results. AMPs are designed to load quickly and provide a great user experience and also get a search-ranking boost. All in all, implementing AMPs is an extremely easy path to get rewarded by Google.

How does it differ from Responsive Web Design?

While both accelerated mobile pages and responsive websites work on a mobile phone, they have different goals.  A responsive web design is optimized so that it works on every device, from a desktop to a mobile phone. Responsiveness is all about flexibility. On the other hand, AMP is all about speed.

AMP can be used exclusively, or added to an existing non-responsive or responsive website, without a site re-design. Ideal uses range from news articles, blog entries, informational pages and other various published content.

What is the future of AMP?

Between skepticism of Google itself and Google’s brand marketing campaign for AMP, most users and webmasters were largely unaware of AMP for a while or unwilling to adopt it. Fortunately, the rate of adoption has greatly accelerated, in recent times.

As SEO continues to move away from computer towers and onto mobile screens and other devices, the rate of adoption for AMP and other similar technologies will greatly accelerate. It’s now up to existing platforms to make this transition easier for us.

Our goal at Sun Dew Solutions is to always provide clients with the best and newest technologies to increase your website user experience. If you’d like to learn more about AMP or would like our experts to help in implementing it on your site, please get in touch with us at [email protected] or call us at +91-98367-81929.  

Email us or Talk to us at +91-98367-81929 or Simply Contact Us through the website.

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Terms & Conditions

General terms & conditions for the provisions of services from Sundew Solutions Private Limited

1 - Scope and subject to change

Sundew Solutions Private Limited, hereinafter referred to as Sundew Solutions, under the brand Sun Dew Solutions Private Limited provides all deliveries and services to its contractual partners exclusively on the basis of these General Terms and Conditions (GTC).

2 - Conclusion of a contract

A contract comes off only by order of the customer by means of online order and the delivered by Sun Dew Solutions invoice and its acceptance by the customer.

3 - General Terms and Conditions

3.1 - All individual prices and the subtotal are exclusive of statutory GST as applicable for Indian Business Entities. For service provision within India, an additional GST Rate of 18% is applied.

3.2 - Services marked as optional are not automatically part of the order. These must be explicitly commissioned additionally. Optional positions are marked as such.

3.3 - It is assumed that both text content and image data in digital form, as well as desired templates and plug-ins are provided by the client (customer) and desired content in electronic form (eg Word, PDF, etc.), as far as it does not differ from the offer.

3.4 - For services that are not included in the ordered offer and are additionally commissioned by the customer, Sundew Solutions settles on the basis of the effective effort (Time & Material). The hourly rate is USD 25.00 – USD 40.00 per hour.

3.5 - For services for which a project contract for customized solutions is concluded, the agreed scope of services and expenses shall be calculated in such a way that it is required for the achievement of the objectives. If the offered value is significantly exceeded, the resulting budget requirements may change during the course of the project in the corresponding ratio. These are recorded as amendments and released by the customer.

3.6 - Services, software or other components of this offer, which are manufactured or provided by a third party and are marked as such, are not subject to the warranty of Sundew Solutions, but of the actual manufacturer or supplier. This applies in particular to templates and plugins procured or provided by the customer.

3.7 - All contents listed in the offer for customized solutions are protected by copyright and are not intended for distribution to third parties.

4 - Delivery and payment conditions

4.1 - The terms of payment are basically as follows:

• Standard packages according to online offer: advance payment to our bank account or online payment via PayPal

• Customer project: 1/3 when placing the order, 2/3 after completed installation on the customer server

4.2 - The specified delivery time begins after receipt of payment and kickoff meeting with the customer. From this, time is expected in full working days. The default work week is Monday through Friday.

4.3 - The final delivery time depends on the customer acceptance (UAT) and can thus exceed the specified delivery time.

4.4 - Delivery and performance delays due to force majeure and events that make it difficult or impossible to perform the service substantially, such. For example, strikes, lockouts and official orders are not the responsibility of Sundew Solutions. Unless otherwise provided by law, Sundew Solutions is not liable for damages in this case.

4.5 - Invoice amounts can be transferred either via electronic payment portal PayPal or through Bank Wire Transfer as shared by the Accounts and Finance Department of Sundew Solutions Private Limited during the course of Project Sign Up.

4.6 - Our offers are aimed primarily at business customers. All prices are net prices plus GST at the rate of 18% for service that is provided within India.

4.7 - If invoicing takes place by invoice, the payment must be received within 10 days from the invoice date and according to the payment plan. For the standard packages, see article 4.1. directed.

4.8 - Contract and invoice currency is Indian Rupees for all Business and Individual customers in India and will be in USD, GBP, AED, EURO etc. for Invoices raised to Business entities outside India.

4.9 - The delivery is deemed to have been delivered with the customer's consent, but no later than 14 days after the delivery of the final report to the customer, and thus as a service rendered. If the customer has complaints after this period, Sun Dew Solutions is not obliged to implement them. In this case, the payment of the outstanding amount is obligatory and must be settled by the customer immediately. Not affected by this are services under warranty & support.

5 - Delay, dunning costs:

For dunning costs incurred after default, we charge 5% interest on the outstanding amount. Further claims, in particular with regard to the enforcement of the claim by a collection agency remain reserved.

6 - Retention of title and rescission

6.1 - The services remain the property of Sundew Solutions until full payment, even if they are resold (extended retention of title). In the event of late payment, Sundew Solutions can also withdraw from the contract and reclaim the already provided sources (software code).

6.2 - If the client cancels the order before completion for reasons beyond the control of the contractor, the contractor shall be entitled to charge the costs incurred until then on the basis of the above hourly rate; the percentage of progress or documented effort (hours worked) is calculated as the basis for the effort estimate.

7 - Warranty and Liability

7.1 - Sundew Solutions assumes no liability for damage caused by the use of Sundew Solutions products handed over to the customer (software).

7.2 - If the delivered services are defective at the time of delivery, Sundew Solutions will provide for the removal of the defect. In case of failure of the repair or replacement, the customer may demand the reduction of the remuneration or the withdrawal from the contract.

7.3 - The liability for own negligence, as well as that of our legal representatives and vicarious agents, is limited to intent and gross negligence.

7.4 - The customer is solely responsible for the name and brand of his logo and design. Sun Dew Solutions accepts the documents provided by the customer to the best of its knowledge and belief. It is the customer's responsibility to investigate any trademark infringement or legal violations in connection with image rights, templates or plugins. The liability of Sundew Solutions is limited to the amount of the order value. Sundew Solutions cannot be held liable for the misuse of the logo or other graphic means and products. Any claims of third parties are fully transferred to the customer.

8 - Privacy Policy

8.1 - The data required for the transaction will be stored in strict accordance with the provisions of the International Data Protection Act and, if necessary, passed on to affiliated companies, as well as third parties for the order processing of engaged companies. All personal data is kept confidential and used only for internal purposes.

8.2 - The web sized products may be used by Sundew Solutions as reference works for promotional purposes, unless the customer expressly disagrees on this point. The products are presented for illustrative purposes only.

9 - License agreements and use of products

The customer receives for all delivered and approved solutions (websites, apps, etc.) an unrestricted grant of rights of use.

10 - Applicable Indian law

It applies to the general terms and conditions and the entire legal relationship between the customer and Sun Dew Solutions. Jurisdiction is, unless otherwise agreed, Kolkata, West Bengal.

11 - Final Provisions

Changes or additions to these GTCs are only valid if they have been agreed in writing. This also applies to a change of this written form clause.

Work Office:

Adventz Infinity
Module 702, 7th Floor,
BN Block, Sector V, Bidhannagar,
Kolkata: 700091, West Bengal, India.

Registered Office:

Adventz Infinity
Module 705, 7th Floor,
BN Block, Sector V, Bidhannagar,
Kolkata: 700091, West Bengal, India.

USA Office:

200 Broadhollow Road,
Suite 207,
Melville, NY 11747.