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Building a Successful Ecommerce Business in 2019 Building a Successful Ecommerce Business in 2019
Sundew
Author Sundew
Date November 6th, 2018
Time to Read 10 min.
Technology

Building a Successful Ecommerce Business in 2019

by Sundew

We come with an industry experience of 11 years partnering and developing solutions for customers and brands globally. So, let’s share some of our learnings that we have working with Global Brands and delivering successful e-commerce systems &websites.

To ensure success in the e-commerce sector, we have identified 6 key factors that might help a business to drive their e-commerce initiatives.

1.    Creating a Customized Design

The website design must be built with a strategy in mind, that will help businesses to persuade visitors to take a look at your offerings. It is very important to have a unique value proposition for the customers through the design itself. Today, users know if they like a website or not by just a peek and that first impression usually persists on their mind.

Making a great first impression is imperative in getting more customers to your online store. An eye-catchy design will make your users come back to the website, time and again. Thus, everything on your website should be easy to comprehend and give users a smooth experience while they scan through the site. Canned templated and free tools can never deliver the advantage, that a bespoke/customized design can.

 

2.    Focusing on Navigation & User Experience

To determine the performance of an e-commerce site, you need to focus on engaging visitors by providing them with a great user experience. This is the most important aspect of having an e-commerce website. A website that has too much of noise in it and does not give clarity on how to navigate through the products and pages, will never be successful to pull in business.

So, if the customers will keep on abandoning the site. It will become a huge concern for the businesses as their bounce rates will shoot up and most importantly business will go down. Also, a lot depends on the way product listings are done and the filter options are set. It’s very important to understand the user’s search points and design a filter option based on user behaviour.

 

3.    Securing Online Shopping Experience

Security is a major apprehension for both businesses and customers.  There is always a possibility for e-commerce websites getting compromised and customer’s data are stolen for nefarious purposes. On the other hand, businesses worry about fraudulent activities and fake orders on the website as well.

So, the very first step is to design and develop the e-commerce website with proper technology and frameworks ensuring that the basics are taken care off. Then comes the implementation of SSL Certificate for the website. It will be really excellent if businesses can implement EV SSL for the websites to make them look extremely trustworthy for online transactions.

Next is two-step authentication, that should be made a mandate for online purchases for customers ensuring a more human transaction and not bots working to get that done. This helps both the customer and the business at large.

Further the payment page should have proper security measures, with the available payment gateway options we see in the market now, there can be 2 ways of implementing the payments, one is to navigate the user to the Payment Gateway website for the transaction and then bringing back the response to your web page or implementing the payment form within your website’s page only. While the former does not look very cool, yet ensures all payment related security is considered by the payment gateway providers, thus minimizing risk at the business end.

 

4.    Options to Make Payment

When it comes to e-commerce business, payment process plays a major role in the success of the business. However, payment methods may vary from one country to another as per technology adoption of different places. Some truly believe in electronic money transfer processes, hence use cards/banks to make payments online or use online wallets to do the same. But in some conservative places, Cash on Delivery draws more appeal and transparency.

Currently, buyers have access to various forms of payment systems, such as traditional Credit/Debit Cards, Apple Pay, Google Pay along with the fast-growing electronic wallet transfer systems like Zelle, Venmo, Paytm to make purchases at any time of the day.

So, the business should first understand the market they are focusing to for the online sales and then opt for a suitable payment solution or a combination of multiple of them to make the customers feel ease and be comfortable in making their purchases. Also, traditional Cash on Delivery option should be kept, if it can be adopted by the business keeping in mind the type of goods and the possibilities within the business policy.

 

5.     Building Credibility and Brand Loyalty is a Must

In e-commerce business, building credibility is imperative to sustain and have a firm recognition in your niche. In recent years, many big giants miserably failed to instill such authority among their customers and as a result, they had to exit the market and become obsolete. Integrating reliable methods like customer survey, product rating & reviews, excellent customer service and tracking mechanism for customers at each stage after the purchase of the product, this makes the entire process user-friendly and smooth.

This will encourage the existing customers to purchase again from your site and often because of such experience they might offer recommendations amongst their circles. This will help in first building the credibility for the brand amongst the users and then make them become your loyal customers.

 

6. Using System Insights to Improvise Your Business

A well designed and architected system can give you insights that help you to plan strategies for your promotions and marketing. It is very important that you record each user journey in your administrative system so that you can provide personalized customer services to your customers. The system should have a very thoughtfully designed dashboard that tracks the visitors, shows purchase, revenue growth, failed orders and customer activity on a daily basis. This should be mapped with graphs and charts so that you can compare the performance over any selected time period.

At Sun Dew Solutions, we design systems and dashboards in a very comprehensive and useful way that helps businesses to take key business decisions in regards to their marketing and promotional strategies. Our systems help the businesses to track users having abandoned carts and generate system generated communication with them. This helps the business to activate idle carts and converts them into business.

Do you need an e-store for your business? We can help you to build one and give the best solutions to manage all processes ensuring a faster ROI. Talk to our development team for your e-commerce needs at [email protected]

Email us or Talk to us at +91-98367-81929 or Simply Contact Us through the website.

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Terms & Conditions

General terms & conditions for the provisions of services from Sundew Solutions Private Limited

1 - Scope and subject to change

Sundew Solutions Private Limited, hereinafter referred to as Sundew Solutions, under the brand Sun Dew Solutions Private Limited provides all deliveries and services to its contractual partners exclusively on the basis of these General Terms and Conditions (GTC).

2 - Conclusion of a contract

A contract comes off only by order of the customer by means of online order and the delivered by Sun Dew Solutions invoice and its acceptance by the customer.

3 - General Terms and Conditions

3.1 - All individual prices and the subtotal are exclusive of statutory GST as applicable for Indian Business Entities. For service provision within India, an additional GST Rate of 18% is applied.

3.2 - Services marked as optional are not automatically part of the order. These must be explicitly commissioned additionally. Optional positions are marked as such.

3.3 - It is assumed that both text content and image data in digital form, as well as desired templates and plug-ins are provided by the client (customer) and desired content in electronic form (eg Word, PDF, etc.), as far as it does not differ from the offer.

3.4 - For services that are not included in the ordered offer and are additionally commissioned by the customer, Sundew Solutions settles on the basis of the effective effort (Time & Material). The hourly rate is USD 25.00 – USD 40.00 per hour.

3.5 - For services for which a project contract for customized solutions is concluded, the agreed scope of services and expenses shall be calculated in such a way that it is required for the achievement of the objectives. If the offered value is significantly exceeded, the resulting budget requirements may change during the course of the project in the corresponding ratio. These are recorded as amendments and released by the customer.

3.6 - Services, software or other components of this offer, which are manufactured or provided by a third party and are marked as such, are not subject to the warranty of Sundew Solutions, but of the actual manufacturer or supplier. This applies in particular to templates and plugins procured or provided by the customer.

3.7 - All contents listed in the offer for customized solutions are protected by copyright and are not intended for distribution to third parties.

4 - Delivery and payment conditions

4.1 - The terms of payment are basically as follows:

• Standard packages according to online offer: advance payment to our bank account or online payment via PayPal

• Customer project: 1/3 when placing the order, 2/3 after completed installation on the customer server

4.2 - The specified delivery time begins after receipt of payment and kickoff meeting with the customer. From this, time is expected in full working days. The default work week is Monday through Friday.

4.3 - The final delivery time depends on the customer acceptance (UAT) and can thus exceed the specified delivery time.

4.4 - Delivery and performance delays due to force majeure and events that make it difficult or impossible to perform the service substantially, such. For example, strikes, lockouts and official orders are not the responsibility of Sundew Solutions. Unless otherwise provided by law, Sundew Solutions is not liable for damages in this case.

4.5 - Invoice amounts can be transferred either via electronic payment portal PayPal or through Bank Wire Transfer as shared by the Accounts and Finance Department of Sundew Solutions Private Limited during the course of Project Sign Up.

4.6 - Our offers are aimed primarily at business customers. All prices are net prices plus GST at the rate of 18% for service that is provided within India.

4.7 - If invoicing takes place by invoice, the payment must be received within 10 days from the invoice date and according to the payment plan. For the standard packages, see article 4.1. directed.

4.8 - Contract and invoice currency is Indian Rupees for all Business and Individual customers in India and will be in USD, GBP, AED, EURO etc. for Invoices raised to Business entities outside India.

4.9 - The delivery is deemed to have been delivered with the customer's consent, but no later than 14 days after the delivery of the final report to the customer, and thus as a service rendered. If the customer has complaints after this period, Sun Dew Solutions is not obliged to implement them. In this case, the payment of the outstanding amount is obligatory and must be settled by the customer immediately. Not affected by this are services under warranty & support.

5 - Delay, dunning costs:

For dunning costs incurred after default, we charge 5% interest on the outstanding amount. Further claims, in particular with regard to the enforcement of the claim by a collection agency remain reserved.

6 - Retention of title and rescission

6.1 - The services remain the property of Sundew Solutions until full payment, even if they are resold (extended retention of title). In the event of late payment, Sundew Solutions can also withdraw from the contract and reclaim the already provided sources (software code).

6.2 - If the client cancels the order before completion for reasons beyond the control of the contractor, the contractor shall be entitled to charge the costs incurred until then on the basis of the above hourly rate; the percentage of progress or documented effort (hours worked) is calculated as the basis for the effort estimate.

7 - Warranty and Liability

7.1 - Sundew Solutions assumes no liability for damage caused by the use of Sundew Solutions products handed over to the customer (software).

7.2 - If the delivered services are defective at the time of delivery, Sundew Solutions will provide for the removal of the defect. In case of failure of the repair or replacement, the customer may demand the reduction of the remuneration or the withdrawal from the contract.

7.3 - The liability for own negligence, as well as that of our legal representatives and vicarious agents, is limited to intent and gross negligence.

7.4 - The customer is solely responsible for the name and brand of his logo and design. Sun Dew Solutions accepts the documents provided by the customer to the best of its knowledge and belief. It is the customer's responsibility to investigate any trademark infringement or legal violations in connection with image rights, templates or plugins. The liability of Sundew Solutions is limited to the amount of the order value. Sundew Solutions cannot be held liable for the misuse of the logo or other graphic means and products. Any claims of third parties are fully transferred to the customer.

8 - Privacy Policy

8.1 - The data required for the transaction will be stored in strict accordance with the provisions of the International Data Protection Act and, if necessary, passed on to affiliated companies, as well as third parties for the order processing of engaged companies. All personal data is kept confidential and used only for internal purposes.

8.2 - The web sized products may be used by Sundew Solutions as reference works for promotional purposes, unless the customer expressly disagrees on this point. The products are presented for illustrative purposes only.

9 - License agreements and use of products

The customer receives for all delivered and approved solutions (websites, apps, etc.) an unrestricted grant of rights of use.

10 - Applicable Indian law

It applies to the general terms and conditions and the entire legal relationship between the customer and Sun Dew Solutions. Jurisdiction is, unless otherwise agreed, Kolkata, West Bengal.

11 - Final Provisions

Changes or additions to these GTCs are only valid if they have been agreed in writing. This also applies to a change of this written form clause.

Work Office:

Adventz Infinity
Module 702, 7th Floor,
BN Block, Sector V, Bidhannagar,
Kolkata: 700091, West Bengal, India.

Registered Office:

Adventz Infinity
Module 705, 7th Floor,
BN Block, Sector V, Bidhannagar,
Kolkata: 700091, West Bengal, India.

USA Office:

200 Broadhollow Road,
Suite 207,
Melville, NY 11747.