Automation in Retail Enhancing Efficiency and Customer Satisfaction

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Why do you need a ‘bespoke’ website for your Company Brand?

In the present context of digital transformation, every company needs a robust online presence in order to reach their target customers and markets. A poorly built website could result in losing out on conversions and opportunities for the business. It’s very important to have a synchronized and an incredibly captivating digital presence through the web and mobile platforms.A recent case study of BIA/Kelsey indicated that 97% of consumers will go on the internet to search products and services in the vicinity. Whether your revenue comes through your website or not, customers expect to find you online. This essentially means having a fully bespoke website that speaks to the target audience on behalf of the brand, communicates its products and services in a simple and faster way. So, make your website the most effective sales tool in your marketing arsenal for reaping maximum conversions.With so many free templates and off-the-shelf options, many businesses are questioning why they should pay premium charges for a bespoke website. Our take is simple, a bespoke website can have an insanely incredible design that delivers great customer experience.Unique designs help you establish the Brand connectEvery business is unique in nature and have their own core competencies and a Brand message to convey to their customers. In spite of how many color and skin options the off-the-shelf templates and design tools have, they do not give you the design edge that your company or Brand might need. A custom design gives you the opportunity to design your website in such a way that it becomes a piece of art. This helps you to position your Brand in the way you want it to be and conveys the DNA and the culture of the organization.Making it secure, less vulnerable to cyber attacksMost of the Content Management Systems are free and are developed through codes and plugins contributed by various people across the globe. On one hand they work as expected but you are never sure what vulnerabilities may exist there.  So, one must not depend on these open sources platforms totally for complete security. Anybody familiar with markup language and relevant coding architecture can easily make changes to the existing codes and plugins, resulting in data leakage or a compromised web presence. By having a custom designed website, one can optimize and raise the level of security and prevent their site from cyber-attacks.Tailored to your businessWith a tailor-made website development approach, one can use a very creative and innovative approach to design a great web experience representing the Brand’s core competencies and the services they provide. This helps their customers to find them easily and navigate through segments and contents that matters most. A faster communication effectively gets the customer attention and thus the conversion rates become higher.A tailored design can be carefully crafted with modern typography and more creative formatting with bright colors and bolder gradients with more white space. The main essence is to make your web presence simple, compact and precise so that your customers love the ease and accessibility of the same. It also helps you to enjoy all cutting-edge features that you can have to make it an insanely great experience for your customers.Performance TrackingWith a bespoke website, businesses can integrate SEO and social media features at length on the website as well. This will help you to get information regarding your website traffic, new leads, social media analytics, bounce rate and performance, which becomes a key factor in measuring your online success and optimizing resources time to time as per business needs.Low maintenance costIn the beginning, the cost is more to develop a bespoke website but considering its benefits, it is one of the most important investments that a business would make. A website that has been wisely planned out, personalized to fit your requirements and attract your TGs will be far more likely to deliver the right traffic and ultimately convert that into sales. Investing in a bespoke site has proved to be more rewarding in the long run.Building a user-friendly website that is built on the cutting-edge technologies and innovative design formats will always deliver a great user experience. A bespoke development further ensures to be fluid responsive, i.e. seamlessly accessible through devices of any form factor, better secured, more customer focused, that enables you to shape your brand identity. In the end, you will find that a bespoke website is a perfect fit for your business and much more cost-efficient.Sun Dew Solutions was born with the passion and love of creating great web and mobile experiences. Our motto for the past decade has been to make the web more simple, clean, accessible and most importantly lovable for millions of users across the globe. We ensure hand crafted designs that suits your Brand’s identity and stands out in bold amongst your competitors.Let your new website take you to the next high. Connect with us for a free consultation!

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Five ways how Chatbots can offer better Customer Service

Chatbots are used everywhere nowadays be it in receiving orders or responding to queries. Most companies are leveraging chatbots for operation purposes to get better outcomes. Many big giants in the industry are referring to chatbots as the next big thing for data management and customer servicing.We are all aware of the buzz that chatbots have created in the business sphere. However, it is a computer program that is capable of initiating a real conversation via chat interface and has a wide range of applications for any type of business. Chatbots are equipped with AI, Machine Learning (ML) and Natural Language Processing have the knack to understand and process human language making it easier to solve human queries.Here’s how chatbots can enhance your customer’s experience:Instant customer service and supportWe are often put on hold while in the middle of a conversation with a customer service representative and this process requires patience and most importantly your customer’s valuable time. Luckily, a chatbot will help you solve this problem. Your customers will never have to wait as a chatbot will answer all your queries in a fraction of second. This allows customer service representatives to focus on more critical issues and leave a positive impact on the customer.Personal service and increased salesChatbot assists in making purchasing decisions, making recommendations based on customers’ preferences and searching for a product catalogue which proves helpful for the customer as well as increases profits for your business. For some reason, if a customer exits a site without making a purchase, the chatbot remembers the last conversation with the customer and makes recommendations accordingly.Access to a larger audienceChatbots allows businesses to access a wide range of audience as there are more than one billion active users who are using messengers or similar applications. It simply means that with just a single click, one can approach more than a billion users.Round the clock availabilityThe purpose of having a chatbot is that customers can initiate a conversation at any time as long as they are using a messenger application on which the chatbot is employed. This proves to be favourable as it can solve any basic issue by a customer during non-working hours.Chatbots can predictChatbot always recollects previously held conversations with a particular customer which benefits the company in predicting the targeted customer base while devising a strategy. The more you know your customer, the better your business will perform.Having a chatbot for your business makes it possible for you to understand your customer requirement which helps in initiating a series of questions. This also allows a business to know the preferences, likes and dislikes, etc. based on these data, an organization can plan the marketing strategy and approach to the target audience.

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The Future is here Influence of Chatbots and AI Bots on your Business Metrics

Automation technologies are captivating all the spheres of our lives, be it the growth of smart cities, smart homes, computerized workspaces or technologies like smartphones and digital personal assistants. Software robots, a recent buzz across a lot of sectors and businesses are getting adopted extensively to scale up user experience and engagement amongst business and the customers. By 2020, research survey shows that “consumers will deal with 85% of their associations with enterprises without ever interacting with a human.” Whether a business requires linear or departmentalized backing, such as tech support or customer service for primary user interactions, bots will the one stop solution to perform a magnitude of tasks seamlessly with less or limited human assistance.Chatbots are mainly developed using Artificial Intelligence (AI) with a combination of machine learning & virtual intelligence which enables them to speed up internal business processes while offering plenty of time to the taskforce to focus on more productive work. Both chatbots and AI Bots provide sustainable business growth by improving key performance metrics like customer conversion, engagement rates, overhead cost with high return.Scroll down to witness few merits of implementing bots in businesses:1. Improve customer relationshipChatbots and AI bots help business to achieve one of the most vital metrics i.e. improving user experience and connecting patrons with customer service at any given time. If chatbots are built on the landing page of a website, they can direct users for easy navigation and provide an instant response to their queries. This, in turn, reduces high bounce rates and shields the online reputation of the brand, resulting in overall traction and fostering customer acquisition.  2.    Drive more businessBots are transforming the sales practice through targeted customer outreach to drive qualified leads, increase organic traffic, and customer service management.  Chatbots create a situation that is certain to drive organic traffic through SEO from increased social proof and perceived user value. By introducing chatbot solutions to balance the human workforce, one’s business can get the leverage it needs to go into new markets.3.    Better capital retentionNo matter what methods businesses are using for assisting customers, one can elevate the design experience with bots while managing expenses. Today’s consumers are active around the clock, so in order to support them even at odd hours, bots fit the role in eliminating the need for businesses to bear overhead costs of staffing team. If any industry receives a lot of inquiries, chatbots can reduce the load off the customer support system by acting as the first point of contact, screening calls from the customers and readdress them to human sources as per the requirement.4.    Enhanced ProductivityUnlike apps and websites, bots do not function giving a passive customer experience. AI-powered Chatbots perform all the basic tasks like verifying customer related information, replying to emails, and sending appropriate responses to the leads. This allows businesses to save time and invest carefully in areas that need more human intervention. Prioritizing tasks as per productivity would eventually enhance the business’s revenue-generating capacity.5.    Personalized Marketing campaignsChatbots that are equipped with processing Big Data Analysis can help businesses create customized marketing campaigns which result in the increased attention span of the target audience and higher conversion rates. Bots can help businesses reach any number of specific metrics, such as product pairing suggestions in e-commerce sites with a humanized touch to increase average customer spending.With every latest development, we are inching closer to a more connected and digital future. Thus, leveraging the chatbot and AI Bot technology as a part of a wider business strategy will mark a sharp edge over the competitors. Being digitally present, engaged and competitive in the online landscape is a necessity for viable brand growth.