Instagram is one of the most popular social networks in the world. Last June, it exceeded the billion-user mark. It started as a simple platform for sharing photos and videos with people having similar interests and now it has become a valuable marketing tool for businesses. They are investing more and more on Instagram to promote their products. Here are some tips for using the app to highlight your business.
Use user-generated content
It’s about delivering spontaneous content, like videos and live broadcasts. This type of communication makes it possible to value the human factor, too often invisible in B2B companies, in order to build credibility with potential customers. An excessively professional image may produce an impression of coldness and distance. Nowadays, customers enjoy meeting people who are behind the branding of a company.
Combine spontaneity and variety
With Instagram, posting a photo or video is extremely easy. The time spent, creating the content is thus minimized. The platform allows users to publish different types of content without planning or editing. Diversifying content allows a business not only to reach different audience segments but also to reveal different facets of its business. It is therefore important to focus on variety, rather than confined to monotonous series of posts.
Do actively invest in your niche
Besides publishing content, it is important to take an active part in the conversation. In addition to publishing images and videos, a company must be careful to respond to comments from its subscribers. A company that takes the time to interact with others/outsiders is more likely to receive interest in return.
Tell a story with each post
On Instagram, the most popular companies are the ones that tell the most compelling stories. To attract a committed audience, you need to invest in high-quality visual storytelling, which allows your company to stand out and establish a consistent presence on the platform. This presence is not limited to the photo and video stream. The Stories feature of Instagram grabs more attention of the relevant audiences.
Measure meaningful indicators
All indicators are not equal. It is best to focus on data that signals active engagement, such as comments or the number of new subscribers. These indicators make it possible to evaluate concretely the performances of the company and the effective quality of the generated exposure.
B2B companies have their place on Instagram
Instagram is admired mainly by B2C brands. However, the platform represents a real opportunity for B2B companies, provided these good practices are applied.
Now you have a good idea of the steps to put in place to get started on Instagram. Set a specific number of goals and analyze the results of your marketing efforts. After that, regularly post quality content. Remember to add a bit of storytelling to your descriptions to engage the conversation with your followers. Make Stories to announce big events or exclusive promotions. In case you need further amplification, feel free to get in touch with our experts at firstname.lastname@example.org or call us at +91-98367-81929.
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